Paid Search & SEM – Google (Search, Display, Shopping, Youtube), Keyword Research tools (Semrush, Ahrefs, Google Keyword Planner) | Paid Social Platforms – Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager, TikTok Ads Manager, X (Twitter) Ads, Snapchat Ads, and Pinterest Business | Programmatic & Display – Google Display & Video 360, Amazon Advertising DSP | Tracking & Attribution – Google Tag Manager, Google Analytics 4, Meta Conversions API | Creative Production & QA – Adobe Creative Cloud (Photoshop, Premiere Pro), Figma, Canva, Google Web Designer (HTML5 Banners) | Reporting & Visualization – Looker Studio, Tableau, Power BI, Microsoft Excel (Pivot tables, VLOOKUPs, Power Query)