CRM & Email - HubSpot, Klaviyo, Mailchimp, Zoho, Salesforce Marketing Cloud Lifecycle & Automations - Customer journey mapping, event-based triggers, behavioral segmentation, drip and re-engagement workflows Integrations & Data Flow - Forms, booking, scheduling tools, event platforms, ecommerce and payment systems, API-connected data sources Email Production & QA - HTML/CSS, responsive design, Litmus testing, Figma, cross-client compatibility QA Analytics & Performance - UTM tracking, Closed-loop attribution, Campaign reporting, Lifecycle performance analysis Collaboration & Ops - Notion, Miro, Slack, Monday