For long, one of the most effective ways to raise funds has been through auctions. These are events where people gather at a venue and bid for the items of their choice, encouraged by a paddle-wielding auctioneer. The items for auction are displayed on tables at the event so that the attendees can evaluate them before placing the bids. However, with the start of the Covid-19 pandemic a couple of years back, traditional auctions have taken a beating what with strict lockdowns and social distancing norms in force.
Fortunately for fundraisers, today’s Internet-driven environment has come to the rescue. Free auction sites have more than adequately filled the vacuum and auction organizers in a very short period have already raised billions of dollars through this route. It is very convenient for the participants too. No more do they have to commute to the auction venues as bidding can be done from the comfort of their homes or while on the go through any Internet-linked device such as a smartphone, tablet, or laptop.
How do the free auction sites function?
· Fully secured websites: Free auction sites are fully secured platforms. All of them have stringent donor protection programs where the data of the participants are completely insulated from the possibility of breaches.
· Quick-start events: Online auction sites do not have many restrictions or eligibility requirements and there are no sign-up fees either. Fundraisers have to submit minimum information on the site and the auction is usually ready to get off the ground in a few minutes.
· Auction promotion: A separate marketing effort is not necessary to promote the auction. Embedded tools in the free auction sites will help spread the word of the auction through sustained email campaigns and by creating a buzz among your followers on various social media platforms.
· Quick withdrawal of funds: In traditional physical auctions, withdrawal of funds is a time-consuming process as organizers have to wait till all the formalities are completed before funds can be transferred to their accounts. On free auction sites, funds transfer takes minutes only. Further, the quantum of funds raised can be tracked in real-time round-the-clock, giving an idea of the ongoing success of the event,
· Customer service 24x7: Online auctions have bidders participating and logging in from all corners of the globe across time zones. Hence, it is essential to have customer support 24x7 as you never know when you will need it.
These are some of the attributes of free auction sites that make them the preferred option for fundraisers.
The point now is how free are these free auction sites? These sites do not charge anything for conducting the auctions including use of the website, registration, displaying photographs, and conducting the bidding. However, you have to pay for third-party services like the use of payment gateways.
Use free auction sites, it’s a win-win situation for all.