How to host a successful virtual auction in 2022

Traditional fundraising events have been held as in-person, offline events but don’t let that deter or limit your fundraising plans.

If you have attended an auction in the last year or so, chances are, it would have been an online, virtual event. Over the last year or so, we have all come to terms that digital fundraising is going to be the go-to-medium for the present and future. Thanks to technology, nonprofits and organisations of all scale and sizes are able to engage audiences online, and raise funds for a cause.

It is no surprise that online auctions can be fun and entertaining, once you know what to do and how to plan and host your fundraiser. If you are planning to host a virtual auction fundraiser in 2022, then this post will help you understand what’s required to turn your auction into a successful online event.

Step 1: Solicit Auction Items

It should not come as a surprise that the success of your online fundraiser hinges on the auction items you choose. To start with, look out for communities, clubs, theatres, museums, local merchants and volunteers who can donate unique and interesting items for your charity event. You should keep in consideration your target audience and guests, and figure out what type of auction items would appeal the most to them. Also, if you are hosting an event for the first time, start scouting for auction items at least a few weeks before the auction day.

Step 2: Leverage Social Media

To host a successful virtual auction fundraiser, you should make the most of social media platforms as a direct and immediate way to connect with audiences, and keep them engaged before and during the auction process. Social media marketing will help you reach out to influencers, bloggers and supporters who can help spread a word about your fundraiser event. As a host, you can create a catchy campaign to generate more awareness about your cause and attract more people far and wide.

Step 3: Choose a Platform

With an online auction platform, you can easily set up, host and promote your virtual fundraiser from one place. Everything from managing and inviting guests to displaying auction items, processing payments and sending reminders can be done with the help of an online auction platform. This way, you can save time, efforts and hassles and ensure a smooth, secure and streamlined fundraising experience for your guests and attendees.

Ready to host? Check out Charity Auctions Today, a one stop online auction solution for hosting a successful virtual fundraising event in 2022 and beyond!