Aritra Bhattacharya

Welcome!

I am an Assistant Professor of Marketing and Young Faculty Research Chair at the Indian Institute of Management Udaipur. I pursued my PhD in Quantitative Marketing jointly from the Indian School of Business and Deakin University.

My research examines substantive questions in sales force management and marketing strategy, using causal econometric techniques and field experiments. Two of my papers have received Revise and Resubmit at the Journal of Marketing, and my work has been recognized with the 2026 AMA DocSIG Mathew Joseph Emerging Scholar Award and more than US$9,000 in competitive research grants.