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My Unicorn Is Throwing Up Rainbow and I Step, Step, Step in It!

General Concept

"Rainbow washing" is defined as the cynical practice where certain companies appropriate LGBTQ+ symbols, such as the rainbow flag, to adorn themselves with a progressive image for the duration of an annual marketing campaign, while remaining passive—or even complicit—in oppressive structures the rest of the year. This exploitation is not only a form of capitalist co-optation in pursuit of "pink money," but it also constitutes a direct affront to the community by deliberately ignoring real social and legislative issues.

Described as an "exorcism tool" by the author, this single features a black unicorn that is sick and throwing up rainbows.

Historically, the white unicorn has always symbolized purity. By choosing a black unicorn, the author subverts this archetype: it becomes the embodiment of a character who, by throwing up rainbows, acts as a vessel of exorcism. It rejects the hypocrisy of Rainbow Washing and the social issues that large corporations prefer to hide behind cheerful colors associated with the community—and, to quote the song's lyrics, to step or rather put their foot in it, every year in June, during Pride Month.

Visuals

The visual universe is an exaggerated explosion of deliberately saturated colors and effects, creating a striking contrast with the darkness of the subject matter.

The aesthetics: An immersion into a chaos of colors and vomit.
The desired effect: A 4K resolution that accentuates the rainbow details, forcing the viewer to watch this excess of colors to the tune of a nursery rhyme. It is a sensory experience bordering on discomfort, designed to leave a lasting impression through its visual excess and the simplicity of the jingle.

Musical Inspiration

The inspiration is drawn directly from the author's daily life. Living right next to a school, the author witnessed the cognitive dissonance between the image of innocence associated with childhood and the raw reality of homophobia emanating from certain parents and neighbors.

Denunciation through irony: The track adopts the tropes of a nursery rhyme (repetitive rhythm, apparent lightness) to better contrast with the neighborhood's toxicity and repeated intrusions into private life.
Exorcism ritual: The song acts as a catharsis, a way to transform the neighborhood's negative energy and prejudices into a provocative work of art.

Hypocrisy Unmasked

Here are a few examples of the hypocrisy of rainbow washing:

A company floods its shelves with rainbow merchandise in June, while discreetly funneling large sums to political action committees that actively support laws aimed at restricting the rights of transgender individuals.
A streaming platform proudly displays Pride colors in the West, but removes or censors all LGBTQ+ content as soon as it operates in markets with regimes openly hostile to the community, sacrificing its values to protect its profits.
A multinational corporation floods social media with colorful "Pride" campaigns every June, yet its production factories are located in countries where homosexuality is criminalized. The company applies no pressure on these local governments to protect employees, settling for selling products made in precarious conditions, while reserving its progressive rhetoric solely for lucrative Western markets where showing support has become socially profitable.

The Symbolism of Numbers (06/06/26 & 616)

The choice of numbers is no coincidence, but rather a snub at the demonization of homosexuality by certain extremist groups and lawmakers worldwide.

The 666 (06/06/26): The release date serves to demonize a simple unicorn, echoing the way homosexuality itself is stigmatized by certain groups, associations, and legislations.
The 616 (6:16 AM): The release time, across all time zones, is directly linked to this historical variant of the Number of the Beast, as this single acts as a musical exorcism ritual against the hypocrisy and attacks targeting the community worldwide.

Human-AI Collaboration

This single is the result of a synergy between the author's human vision and the generative power of artificial intelligence.

The intention: AI made it possible to materialize the complexity of the visual and sonic chaos that the author had imagined.
The fusion: While AI brings its ability to create sonic textures and ultra-bright visuals, the soul of the project, the message of protest, and the emotional structure remain intrinsically rooted in the author's lived experience. It is a hybrid work where the machine serves to amplify the message.