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Overview
Overview
Digital interactions with signs enable parkgoers to deepen their engagement with and understanding of Austin parks' sustainability elements and expertise through meaningful, story-driven interactions that are easy to understand, share, connect with, and apply in their everyday lives.
Interaction Model
Interaction Model
This framework shows each interaction as a “touchpoint” in a larger journey, guiding park visitors from initial curiosity to meaningful, real-world action.
Reveals hidden sustainability infrastructure
Turns information into an emotional connection
Strengthens community relationships
Extends park knowledge into everyday life
Park → Sign → QR Code → App →Community Engagement → Real-World Impact
Park → Sign → QR Code → App →Community Engagement → Real-World Impact
Touchpoint Journey
Touchpoint Journey
LEARN — Discovery through Place
The experience begins in the physical park. A visitor encounters a sign, such as one marking a rain garden, and scans to access a digital layer.
Here, complex systems are translated into clear, story-driven content: what it is, how it reduces flooding, and why it protects Austin’s waterways.
INSPIRE — Emotional Connection
Through accessible storytelling and visual context, the experience shifts from information to feeling.
Visitors move beyond awareness and begin to feel curiosity, surprise, or appreciation for the systems around them.
CONNECT — Deeper Engagement
The digital experience opens pathways for continued interaction, whether through community initiatives, local programs, or shared knowledge.
Sustainability becomes something social, not just informational.
APPLY — Real-World Impact
The final touchpoint extends beyond the park. Visitors are empowered to apply what they’ve learned in their own lives and communities.
In this way, parks evolve into hubs for everyday climate action, not just places of recreation.
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