Our expertise

Anthrometric uses a robust, mixed-methods approach to behavioural insight. Blending the depth of qualitative research with the clarity of quantitative evidence.

This practice allows us to capture how people think, feel, and act across real-world contexts -providing clients with actionable insight that supports inclusive design, effective policy, and smarter innovation decisions.

See below for a selection from our extensive methods toolbox.

Participatory methods

Equally skilled at applying traditional or innovative methods, we design the best approach to get the insights you need e.g.:

Observing people in real-world settings
Using serious games to simulate complex systems and explore trade-offs
Co-design workshops

Behavioural measurements

Experts in behavioural sciences, we uncover the factors influencing behaviour.

We use structured surveys, realistic scenario descriptions, and behavioural cues to measure how people perceive risk, how they feel emotionally and the actions they would take.

Immersive testing

We use controlled simulations and tools, like virtual reality, to test behaviour under pressure, risk, or novelty. We can blend these methods with eye-tracking to uncover genuine human responses.

Ideal for exploring future transport systems, modelling inclusive AV services, testing user-interface designs or building public trust in emerging technologies.

Policy insights and inclusive regulations

We work with government departments, regulators, and policy teams to make inclusive, evidence-led decisions about emerging technologies and public services.

Our work ensures that regulation and policy are grounded in how people actually experience systems - especially those who are most often left out.

Market analysis and organisational positioning

We help organisations understand rapidly evolving policy and industry sectors so they can identify risks, opportunities and where they can best position themselves.

We provide a strategic assessment of current market developments, commercial solutions, uncertainties, risks, regulation and user requirements, to support organisations in making evidence led decisions.

Transport

We explore human experiences across all modes and stages of transport. From journey planning, to interacting with the infrastructure, we understand the factors that allow people to travel independently and with confidence.

Whether you want to understand the barriers to modal shift or co-design a service with your end users, we bring our expertise in human behaviour, transport and research methods to achieve your desired outcomes.

Accessibility

Our work is inclusive by design, ensuring representation from those often excluded from engagement and decision making.

We create environments where all people can contribute meaninfully to discussions, ensuring their experiences shape decision making.

Emerging technologies

From emerging transport systems to AI and automation, we help organisations understand future user needs.

Experts in research methods, we generate robust insights and deliver decision ready outputs allowing you to make evidence based decisions in rapidly evolving sectors.

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