The Individual
The Individual
Embedded Files
I’ve been involved in art since I was a child. When the time came I attended Michigan State University to turn my passion into a career. During that time I had to transition what i knew about art into design, expanding my understanding of how to navigate the challenge of balancing form & function.
Since then, I’ve been asking myself what does it mean to be an artist. It’s a question that bears repetition because there are so many possible answers, and my own personal answer sometimes changes. When I first began creating, the question wasn’t clearly formulated and the answer was simple: "Joy." Over the years, my experiences, failures and accomplishments refined my answer to:
"Being an artist is having the skill of taking an idea and creating a tangible representation of the idea".
"Being an artist is having the skill of taking an idea and creating a tangible representation of the idea".
If i had to describe my current style, it would resonate with minimalist. Following the path of digital design of the past decade, I have found that in this climate the ability to balance form and function is easier said then done. Often times in the projects i take on the problem solving approach usually requires functional content to take priority. By stripping away the "extra form" aspects I can let the content take a considerable amount of the responsibility of creating the form. Two birds, one stone.
The Director
The Director
Planning and Executing
Planning and Executing
I believe a director ’s life should be split into two parts, “Planning” and “Execution”, the percentage of time allocated on each part changes depending on where you are in the business life cycle. If the time allocation for those two parts is incorrect along the business life cycle, a director could lead the business to trouble. The shift from designer to director leaves less time at the tools and more time keeping tabs on the big picture.
My planning approach is split into planning for the team and planning for my own execution. Planning for the team requires setting up a production process to produce the result that team needs. Cultivate each team member to understand how to play their role in the process. Long term efforts to cultivate a team for a company includes nurturing their Culture, Mental stage, Knowledge & Skills constantly encouraging improvement through execution.
When planning for my own execution, I identify and priorities all tasks that i have to perform in the team based on the ROI towards the goals of the team. Experience has taught me to put a realistic calendar schedule to guide my actions.
Company Branding by Design
Company Branding by Design
The focus of a company presence ( or the products they produce ) are up against a market that is filled with competitors, media outlets, and new ideas. As a result, my efforts towards an objective are often required to consider multiple points. Digital footprint and print media are moving together yet sometimes fight for rights to exposure.
I have yet to be disproved that everything is relative, so i apply focus and balances as need with each situation, gauging the best way to reach the objectives while maximizing the ROI on our efforts. When the paths are defined creativity can take flight in a focused environment towards the objective. When they are not then outside the box thinking, borrowed narratives, and team efforts create an anchor to get started with.
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