The supporting visuals & documents I created to present experimental & social marketing campaigns.
Nature in Denim
Experimental Marketing Proposal | December 2023
"To re-establish Gen-Z's connection to the environment, and to emphasize the power UMass students have as consumers – this campaign was diligently created to display how iconic elements of UMass' campus can be conceptualized to symbolize impactful facts about fashion production. And, empowering truths of choosing secondhand over new."
thredUP Hackathon Submission | July 2022
"Gen-Z fashion consumers are not shopping with their values in mind... if fashion consumers who care for the environment knew the specific environmental impact of producing certain garments, they'd be more inclined to shop secondhand."
Marketing Plan & Presentation| May 2023
"Hunted is an iphone app for Gen-Z avid-thrifters to discover and share hunted-down-thrift-finds in major cities in New England that share a love for thrift."
Supporting Visual Presentation for Pitching Event
Full Marketing Plan