IGD - Think of an alternative packaging solution for strawberries.
Think about the science behind your product and your design. Is there an innovative way you can help encourage businesses to use your product? Or maybe your idea is based on consumer behaviour?
Whatever your product or idea is, aim to take into account cost, impact on shelf life and the circular economy.
Our panel said:
“The panel thought you had a great idea which was well-supported by a wide range of research. The pitch was detailed and interesting. It was fantastic to see a real test of the product and ideas for improving it further. It would have been great to learn more about your journey and any additional ideas you considered before settling on the final product. You could have used more visual imagery rather than text in the pitch, but overall a really exciting and well-thought-out concept!"
The Industry Experts said:
Very good background and contextual research. Good to prototype and look for improvements for their chosen option although focussed on materials change rather than system approach and seemed to decide on optimising board without explaining what alternative approaches could have been.
Didn’t really acknowledge what to do with the packaging at end of life.