Overview
Overview
As parents and caretakers, time with your little one can seem as if it is getting away from you. I designed Tiny Eats to be an efficient way for parents and caretakers to find food items for their infants and toddlers. This app allows parents and caretakers to focus on spending more meaningful time with their kids and less time worrying about shopping for formula, purees, snacks, cereal, and other infant/toddler food items. My user group is parents and caretakers with limited time, looking to find an efficient way to order food items for their infants and toddlers to spend more meaningful time with them.
Research
When looking to create Tiny Eats, I realized that no app was created for parents and caretakers to order food-specific items for their infants and toddlers. Most apps have grocery options, however, they do not have a focal point for infants and or toddlers.
I started by conducting interviews with users through the use of directed storytelling, generating a persona for my users by creating an empathy map, researching what already exists through competitive audits, and laying out my findings using affinity diagramming. I interviewed users to share their experience with using food delivery apps, used their feedback to create a user which fit their needs, and researched apps such as Doordash, GrubHub, and Uber Eats to find what users appreciated and did not appreciate about them, finally, I used affinity diagramming to organize my findings.
I found that users liked fast service, an app that is easy to navigate/use, accurate price as well as delivery options, convenience, quality, variety of food options, and friendly drivers. This led me to create an app that is quick, easy, efficient and provides a variety of food options. I centered the goal to target parents and caretakers who want efficiency, ease, and convenience.
“The navigation and ease of use are great (as a UX designer, I appreciate that!) and I was able to order from my favorite local restaurant without having to put on real pants. 10/10”
- GrubHub User Review
Design
Next, I created sketches for my app which allow those components. As a parent myself I imagined what the most important aspects of a design of this type would be. The most pivotal factors were a Welcome Page where users can either log in or sign up. Second, is the Main Home Page where users can view their address, profile picture, cart, store options, deals, and items to order again. This leads you to the Store/Product Home Page. Here users will find options to search for items, select categories of items, shop by brand, and order an item again. Once an order is placed this will lead users to the Choose Deliver Page where they can select specific delivery times. The final screen is the Receive and Track Delivery Page. Users will be able to see who their driver is when they start the shopping process, and when the item(s) are delivered, as well as add delivery instructions. I did this to allow a smooth safe, and seamless transition from page to page through the app. As parents and caretakers, I realize the importance of having an app that is quick and easy to navigate when time and energy may need to be focused elsewhere.
During the wireframing creation, I choose to add an element where you can upload your profile picture next to the address bar and cart. Personalization allows a warm and friendly atmosphere for delivery transactions. I decided to add a search bar across both the Home and Store/Product Page for parents and caretakers to quickly search for items (efficiency). The design of the Track Delivery Page is intended to capture the main aspects of the delivery process all in one space. I added an element that shows a photo of the delivery driver because it allows parents and caretakers to see who is delivering to their home. Finally, the instruction box was a function I thought would be important to parents and caretakers when adding notes such as “please call when here and avoid ringing the doorbell”. Especially when they have a sleeping baby or toddler in the home.
When adding fidelity I wanted to select a color pallet that was accessible for all. This led me to utilize a contrast checker to ensure it passed the test. Details were my main focus during this process. I added soft touches which appeal to the senses of parents such as an image of an infant laying on a bed and blankets. During my final prototype process, I added elements of dropdowns, hover states, and sliders.
After I completed my sketching I started to create the user flow in Figma. Users can efficiently navigate through screens. The user flow is smooth to navigate and provides many options for users.
Prototype
Outcome
As I reflect, my biggest takeaway was that the Tiny Eats app is necessary for the app market. Parents and caretakers need an app that specifically caters to the needs of their infants and toddlers. My next steps are to design a page to browse specific items from stores and brands, design a signup page, and update the choose a delivery items page to list the user's address, delivery instructions, delivery time selection, and payment option all on one page.
Next Steps
In the future, I hope to expand this app to include delivery for other infant and toddler items such as diapers, wipes, hygiene products, toys, and pacifiers, as well as other items.
This will help expand the application to further cater to the needs of parents and caretakers by allowing them to shop in one place for their infants and toddlers. This furthers Tiny Eat's goals by minimizing time spent on grocery shopping in stores to maximizing time spent with their infants/toddlers.