Venture Details

Traditional science classrooms largely offer students a passive learning environment. Vernier has continually aimed to change this narrative by offering solutions to educators, schools and districts. With their products, students can explore phenomenon not by reading or listening to answers, but by actively collecting data. From collecting oxygen levels in a local aquatic ecosystem, or collecting forces acting on a model rocket, Vernier products allow students to collect empirical evidence in their learning.

As sensor technology is rapidly evolving, and software features are continually added, teachers must also be supported. Vernier offers a wide variety of professional development resources and opportunities to ensure teachers feel comfortable leading activities in their classrooms that utilize these technologies.

Users: Vernier has an impressive user base that includes not only K-12 education but also post-secondary institutions. Though they market their products to the elementary and middle school market, their products are most suitable for secondary and post-secondary educational institutions. This is due to not only the advanced nature of the sensors, but also the capabilities of the data collection and analysis software.

Consumers: Vernier has a number of pricing options and use cases available for their suite of products. It is advantageous for them to not only offer their products on an individual-product basis, but allowing institutions or districts to use them as a 'one-stop-shop' science education solution. For these requests, the company produces custom packages and quotes to meet the client's needs.

Vernier has strategically partnered with a number of significant science education companies to increase their opportunity for sales (see Company Overview page for more details). A significant development with this opportunity is the ability for Vernier products to be integrated with other software/hardware currently being used in schools. One example of this is Vernier's product line that allows sensors to be integrated with Arduino micro-controllers. This substantial maker education market is an area that Vernier is very wise to enter. Another example of integration is with a Physics online lab environment called Pivot Interactives Vernier probes can now be used to collect data in real-time that can be used in the educational activities that Pivot Interactives already provides.