resume

Experienced Marketing Strategist, Content Creator, Writer
Track record of driving strategy and results across B2C and B2B businesses in CPG and Healthcare industries. Skilled in simplifying complex situations and messages into clear and actionable ones. A knack for creating authentic human connection and understanding through relationships and content. Now reengaging in my roots of
marketing strategy and content creation...and loving it.

EXPERIENCE

Amy Harmon Communications, Walnut Creek, CA                                                                            Jan 2023 – present

Marketing & Communications Consultant: Helping brands tell their stories through winning marketing strategy and engaging content.

• Currently providing brand marketing consultation and business leadership for CloroxPro, including:

  • • Developing positioning, creative strategy and go-to-market plans for new healthcare product launches.

    • Spearheaded long-term care strategy recommendation to inform business planning and investments.

    • Led Clorox EcoClean Disinfecting Wipes launch, CloroxPro’s most successful new product launch, generating 40% of year-one sales target in the first 60 days and multiple industry award recognitions.

    • Acted as interim leader for CloroxPro Cleaning Portfolio team (maternity leave backfill).

    • Led Brand Engagement activities including development of CloroxPro Clean Index 2023 media-engagement materials, managing customer marketing for Commercial Cash & Carry channel, and leading content audit process improvements for key CloroxPro omni customers.

• Developed omni-channel marketing plans and content for two new ecommerce businesses--Vine & Cellar DTC wine platform and Marketplace 3P seller platform--at Albertsons Companies.

• Defined brand strategy, developed key messaging framework, and led website refresh for clean energy startup Mosaic Materials.

• Freelance writer for leading consumer brands, including REEF, Etsy and Hopdoddy Burger Bar. Check out my portfolio for writing samples.

The Clorox Company, Oakland, CA                                                           Nov 2008 – Jan 2023

Held various leadership positions across Brand Marketing, Communications, and eCommerce on B2C and B2B businesses.

Senior Director, B2C Brand Marketing (Apr 2022 – Jan 23023): Led cross-functional teams in company’s largest division, $730M Clorox Wipes and $400M Clorox Sprays businesses.

• Partnered with agencies to plan and execute $30M+ scaled Clorox equity marketing campaigns for key seasonal pulse periods that resulted in +35% improved efficiencies vs. historical payouts.

• Developed 3-year plans to return business to profitable growth and win with consumers post-COVID, resulting in record-high dollar share (+5% vs. prior year).

• Rebuilt innovation pipeline to enable +6% annual sales growth and gross-margin improvement.

Director, B2B Brand Engagement (Nov 2021 – Mar 2022): Led PR, Digital, and Media for Clorox Professional division.

• Managed team of digital, media, PR, social, and content experts and agency partners in creation of full-funnel marketing plans across paid, earned, and owned channels.

• Established quarterly integrated planning process to align with business partners on key marketing priorities and messages.

• Created training program to onboard new members of the marketing team to B2B marketing playbook, planning tools, and production resources.

Director, B2B Brand Marketing (Jun 2020 – Oct 2021): Led cross-functional product management and marketing team in Clorox Professional division.

• Led small Disinfecting Devices business that delivered 30X growth during COVID period, reaching $90M in sales.

• Launched first-ever Clorox electrostatic handheld sprayer device with accompanying chemistry to improve facility disinfection efficiency and health outcomes with 360-marketing campaign spanning print, digital, and social.

Associate Director, B2B Brand Marketing (Jul 2018 – May 2020):

• Turned around multi-year share loss trend on $100M+ Clorox Healthcare business and launched re-branding across healthcare disinfecting product portfolio.

• Drove year-over-year growth of >10% by launching product innovation and improvements, delivering value-added services, driving clinical and scientific thought leadership, and optimizing digital marketing plans to enhance engagement.

• Spearheaded print and digital content development strategies and pioneered educational web video series, from script development to post-production.

Associate Director, B2B Sales Planning (Oct 2016 – Jun 2018):

• Led cross-functional Sales Planning, Marketing, and eCommerce team driving growth on $350M+ CloroxPro business at largest B2B office retailers and distributors, accounting for more than half of total company eCommerce sales.

• Launched CloroxPro business on Amazon.com.

• Managed digital content strategy across dozens of B2B e-tailers.

Brand Manager, B2C Sales Planning (Jan 2015 – Sep 2016):

• Managed Sales Planning strategies and operations—including partnering with account managers on retailer line-reviews, pricing strategies, and trade fund programs—for top three Dollar-channel retailers resulting in 12% sales growth vs. prior year.

• Led low-income consumer strategy and launched first-ever $1 Clorox cleaning products.

Associate Manager, B2C Brand Marketing (Jan 2014 – Dec 2014):

• Led development of the Retail Cleaning Division’s first-ever multibrand category growth strategy, leveraging evolving consumer insights to bridge traditional and modern cleaning products.

• Created unified marketing platform for cleaning portfolio and launched three breakthrough innovations to capitalize on adjacent category opportunities.

Associate Manager, B2B Brand Marketing (Jan 2012 – Dec 2013):

• Developed first-ever B2B creative strategy and advertising campaign focused on sanitization of soft surfaces in healthcare settings.

• Managed bleach and hydrogen peroxide product portfolios, including product improvements, media plans, and marketing budget.

• Developed marketing content, spanning website copy, blog and magazine articles, clinical studies, and print and digital collateral.

Senior Specialist, Corporate Communications (Nov 2008 – Dec 2011):

• Managed corporate external and intranet websites and print publications, including editorial planning, authoring articles, and editing copy.

• Led site redesigns that resulted in increased traffic and engagement. Partnered with executive leadership on strategic development and delivery of global town hall meetings.

• Directed corporate archive and communication plan to drive awareness of and engagement in company history leading up to Clorox’s centennial anniversary.

Communication Research Associates, Inc. (CRA), Berwyn, PA           Oct 2006 – Oct 2008

Consultant, Communication & Leadership Development: Provided strategic communication counsel for executives of large, global corporations, including system-wide implementation of an electronic health record at a top-ranked pediatric hospital, development of employee engagement materials for a Fortune 500 chemical company, and execution of communication training for the nation’s largest integrated health care organization.

Kaiser Permanente, Oakland, CA                                                            Mar 2005 – Sep 2006

Specialist, Corporate Communication: Developed communication strategies for executives; developed award-winning video content; managed editorial planning and execution of employee town hall meetings, intranet site content, marketing materials, and digital newsletter with circulation of 180,000.

ASSOCIATIONS, PUBLICATIONS, & AWARDS    

2015 – 2022      Committee Chair, Clorox Women’s Employee Resource Group

2014                  Ghostwriter, Selection of the Ideal Disinfectant (Infection Control and Hospital Epidemiology)

2010                  Contributing Author, Leadership Without Excuses (McGraw Hill Publishing)

2009                  Telly Award for Corporate Image – Kaiser Environmental Procurement

2006 – 2009      Executive Director, Paul’s Kids Vietnam Children’s Charity                                      

EDUCATION                                                                                                                                              

University of California, San Diego                                                                                                  La Jolla, CA

Bachelor of Arts – Communication major, Sociology minor

• Graduated Cum Laude, Phi Beta Kappa Honor Society

• Communications intern, United States Commission, Washington, DC (2005)

PERSONAL INTERESTS                                                                                   

• Former synchronized swimmer, water polo player, and triathlete

• Current yogi, hiker, and international traveler

• Lover of dogs, passionate sports-team parent, and avid collector and cataloguer of photos