portfolio

Writing & Copy Editing         

Amy Harmon Communications: Providing creative digital copywriting services for leading brands including:

• REEF: Copywriter for digital weeklies, including email, paid social, website, and affiliate assets (see samples)

• Etsy: Contributing writer for Etsy Journal Blog (writing samples: 18 Purr-fect Gifts for Cat Lovers)

• Hopdoddy Burger Bar: Copywriter for various location pages (see writing samples)

The Clorox Company: While serving in roles across Corporate Communications and Brand Marketing, I had the opportunity to author intranet articles, contribute to The Clorox Company and CloroxPro blogs, and ghostwrite longer-form content for thought leaders in the infection prevention field, including publication in a peer-reviewed journal. 

• Contributing ghostwriter, editor: CloroxPro Blog (2020-2022)

• Author: As Disinfecting Needs Evolve, So Does Clorox—and Our Electrostatic Portfolio (The Clorox Company Blog, May 2021)

• Contributing copywriter: CloroxPro Website (2020)

• Ghostwriter: Selection of the Ideal Disinfectant (Infection Control and Hospital Epidemiology, July 2014)

• Ghostwriter: A New Frontier: The Dangers of Pathogens on Soft Surfaces (Infection Control Today, Oct 2013)

• Contributing author and editor: Diamond Magazine (example articles, 2009-2011)

• Contributing author and editor: CloroxWeb Employee Website (example articles, 2008-2011)

CRA, Inc.: As a communications consultant, I contributed leadership communications and copywriting services to clients including Children's Hospital of Philadelphia, Kaiser Permanente, and Rohm & Haas.

• Writer & copy editor: Kaiser Permanente Procurement & Supply intranet (example article, 2008)

• Ghostwriter, copy editor: Children’s Hospital of Philadelphia Leadership blog (example articles, 2007)

• Designer, Writer & Copy editor, Rohm & Haas IT Newsletter (example articles, 2007)

Kaiser Permanente: In my Communications Specialist role, I developed content for multiple programs including the company's Healthy Picks healthy eating program, the Thrive employee wellness website, and the company's annual reports.

• Project manager & communications lead, Kaiser Permanente Healthy Picks (program brochure, 2006)

• Managing editor & contributing writer, Kaiser Permanent Thrive employee website 2006

• Staff writer & copy editor, Kaiser Permanente KPLink e-newsletter 2006

• Project coordinator & copy editor, Kaiser Permanente 2005 Annual Report

• Assistant Project coordinator & copy editor, Kaiser Permanente 2004 Annual Report

Video Production & Scriptwriting 

Executive Producer, Clorox “We’re Unstoppable When We Start Clean” Advertising Campaign (2022): As the client, I served as an executive producer for the Clorox Back-to-School and Cold & Flu ad campaigns, partnering with our lead agency to brief them on creative strategy and managed all decision-making related to scripts, talent selection, storyboarding, production and post-production.

• Back to School “Anything is Possible”

• Back to School “Great Things”

• Back to School “Amazing”

• Cold & Flu “Winter Wonderland”

• Cold & Flu “Ice Skating”

• Cold & Flu “Festividades”

Executive Producer, Clorox "One Wipe for 1000s of Life's Messes" Campaign (2022): Served as client and executive producer for Clorox value campaign showing the versatility of Clorox Disinfecting Wipes on various messes and surfaces. Briefed lead agency on creative strategy and managed all decision-making from script writing to post-production.

Executive Producer, CloroxPro TurboPro “After Hours” Campaign (2021): Partnered with agency on creative strategy and managed all decision-making related to talent selection, storyboarding, production, and post-production related to the launch of the company's first-ever cordless electrostatic disinfecting device.

Scriptwriter and Producer, CloroxPro Educational Series (2020): Developed educational series to demonstrate Clorox Healthcare thought leadership and educate healthcare professionals on emerging concerns in the field of infection prevention.

• What is Candida Auris?

• What is CRE?

• Managing Surface Residue

• USP 800 Overview

Scriptwriter, Producer & Director, Clorox Healthcare Training Videos (2020): Created product-agnostic, step-by-step cleaning videos to enable CloroxPro field sales team to provide educational programming for hospital environmental services staff.

• Operating Room Turnover Clean

• Operating Room Terminal Clean

• Patient Room Occupied Clean

• Patient Room Discharge Clean

Scriptwriter, Producer & Director, Clorox Healthcare Directions for Use Videos (2020): Developed simple how-to videos to support field sales in educating customers on using core products in the Clorox Healthcare portfolio.

• Bleach Germicidal Wipes – Directions for Use

• Clorox Healthcare Hydrogen Peroxide Spray – Directions for Use

• Clorox Healthcare Hydrogen Peroxide Wipes – Directions for Use

• Clorox Healthcare Bleach Germicidal Spray – Directions for Use