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Final Round
11th June 2025
11th June 2025
Registration and Morning Refreshments 9:00 - 10:00
10:00 - 10:40
Kickoff for Marketing Analytics Challenge 2025
Kickoff for Marketing Analytics Challenge 2025
Dr Simon Jang, Cardiff Business School
10:40 - 11:00
Problem Statement Briefing and Data Distribution
Problem Statement Briefing and Data Distribution
11:00- 13:00
Marketing Analytics Hacking Session
Break 13:00 - 14:00
14:00 - 15:00
Marketing Analytics Hacking Session and Submission of Solutions
15:00 - 16:00
Group Presentations (4 groups)
Group Presentations (4 groups)
Tea Break 16:00 - 16:30
16:30 - 17:30
Group Presentations (4 groups)
Group Presentations (4 groups)
17:30 - 18:00
Winner Announcement and Certificates
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