First Round Details

1st Round Marketing Analytics Hackathon 2025

Date / Venue: By 30 May (10am – 6pm) / each university will decide its own dates (Queen Mary University of London, Cardiff University, Oxford Brookes University, University of Exeter). Contact your co-ordinating faculty

Teams: 4–5 students, ideally a mix of UG and PG students (2 teams per university will be selected for the 2nd, final round intra-university hackathon on 11 June 2025 at Queen Mary)

Round 1 timeline (same with Round 2) – It can be conducted in person or online

o  10:00 am: Event kickoff and keynote by an academician

o  10:20 am: Problem statement briefing and dataset distribution

o  10:40 am – 12:00 pm: Hacking sessions

o  12:00 pm – 1 pm: Lunch

o  1:00 pm – 4:00 pm: Hacking sessions and submission of solutions

o  4:00 pm – 6:00 pm: Team presentations (10-minute pitches + Q&A)

o  6:00 pm: Selecting two teams and closing remarks

Judging criteria

1. Analytical rigor (30%): Depth of data analysis and interpretation

2. Innovation (20%): Creativity and uniqueness of the proposed solution

3. Practical applicability (20%): Relevance and feasibility of the solution

4. Presentation (15%): Clarity, storytelling, and engagement during the pitch

5. Team collaboration (15%): Effective teamwork and communication