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After contributing to meaningful projects at previous roles, I was excited to join Stay Beautiful Foundation, a nonprofit dedicated to supporting women with cancer through beauty and self-care. This role allowed me to combine my passion for storytelling and content creation with a purpose-driven mission, helping me grow both creatively and strategically in digital marketing. Working here has deepened my understanding of building authentic connections with communities while driving impactful awareness campaigns.
One of my favorite posts I've created for the Stay Beautiful Foundation was following the "What's In My Bag Trend" but changing it to "What's In My Chemo Bag" to connect with our community.
This change not only captured attention but also resonated deeply with our community by offering an authentic, vulnerable glimpse into the essentials and emotional tools our members rely on during their cancer journeys.
The post was much more than just a fun trend—it became a meaningful platform for connection, empathy, and education, highlighting personal stories and practical insights. It was incredibly rewarding to see how this creative approach helped nurture a supportive space where individuals felt seen, understood, and empowered to share their own experiences. This initiative perfectly exemplified how social media can be used intentionally to foster real human connection while raising awareness in a compassionate way.
One of the posts I truly enjoyed creating was a tutorial demonstrating how to insert a Fenty lipstick into its reusable case. This project was a labor of love—I filmed the entire tutorial in my basement, carefully setting up a projector to create clean, visually engaging lighting and background for the video. I also personally edited all the captions to ensure clarity and accessibility, making the tutorial easy to follow and aesthetically pleasing.
This post reflects my passion for hands-on creativity and attention to detail, as well as my commitment to producing content that is both beautiful and highly functional for our audience. It was incredibly rewarding to see how this simple yet elegant tutorial resonated with viewers, making a seemingly small act feel stylish, sustainable, and empowering. It’s a great example of how thoughtful content creation can enhance brand connection and bring everyday beauty routines to life in a fresh, approachable way.
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