Used R to analyze publicly available health data from Fitbit devices to inform their competitor, Bellabeat, on the daily habits of wearable technology consumers, including device usage and sleep trends
A women-centered technology company focused on optimizing health. Knowledge is power! This company hopes to empower women to optimize their health with the power of data with the help of their following products. When these innovative products are used in conjunction, they have the potential to become a large player in the smart technology market.
Bellabeat app: houses health data collected from smart technology related to users’ physical activity, sleep, stress, menstrual cycle, and mindfulness habits.
Leaf: wearable clip-on tracker
Time: classic smart watch
Spring: smart water bottle that tracks daily water intake
Mock executive stakeholders presentation