The link between professionalism and social media is no longer something that is new. For the most part, social media is central in the lives of most today (Soubra, 2022), including healthcare professionals. When Covid-19 shut the world down, many professions had to revert to online platforms to continue working – some of those platforms included social media. Considering the growth of social media presence amongst health care professionals, Cain and Romanelli (Cain, 2009) have developed a term for “e-professionalism” – “attitudes and behaviours (some of which may occur in private settings) reflecting traditional professionalism paradigms that are manifested through digital media”. Seeing as there is a relationship between health professionals and social media, this term has also been identified as online professionalism or digital professionalism (Greysen, 2010). As an individual who would be entering the healthcare world as a researcher or physician, social media presence can be helpful but also have a negative impact if used incorrectly. In general, how one presents themselves on social media can give another user an idea as to who that person is. Whether it be for recreational or professional purposes, you can gather what that individual is interested in. As a growing professional who has a lot of social media presence, the content that is being posted needs to be mindful in the aspect of it being shared with others. Positively, social media in the professional world has contributed to increased collaboration between students and health care professionals (Siddiqui, 2016). Professors, researchers, and healthcare professionals can share information about activities, events, and assignments that may be useful to other social media users that follow these pages (Siddiqui, 2016). However negatively, personal information, thoughts, and feelings posted and shared on online platforms may be able to view for any user using the platform as well, whether it be intentional or unintentional. This could lead to an unprecedented depiction of character that you may have a hard time defending. Having a social media plan as a professional is necessary the more you advance within your career. For example, if you are a public health professional, you may want to carry out a social media plan that can ultimately achieve behaviour change from your target audience (Edson, 2016). Another plan could be to simply mind what you post on the platforms you are using. Post relevant information about your career, or new research that one has watched developed over the years – whatever it may be, personal thoughts and feelings should be kept at a bare minimum. Whether we like it or not, what we may find appropriate, may not be appropriate to another audience. Users on social media are typically aware of this so they will privatize their accounts, so it is only linked to who follows them and who they follow. Although, considering how advanced technology is now, access to private information can be compromised. The information that may be compromised is not only contact information, but statuses, reports, or post that has been shared on that platform, can also be shared amongst others, even though your profile is private. All in all, maintaining a certain level of professionalism on social media is key to ensuring and maintaining a positive character. Whether that be professionally or personally, the content in which you are sharing to others needs to be posted with a conscious of upholding your standards on and offline. Individuals may take your content and manipulate it to their liking, thus as a working professional, you always need to maintain a level of professionalism on social media. Click here for resources