As ideas began flowing again, Moss felt inspired to show others how to break through times of doubt and low motivation. So she reached out to Bess with an idea for a new business. And in 2016, they launched Thinking Outside The Blocks, an online education platform and community hub for songwriters.
Bess: Mostly, we were already doing everything virtually before the pandemic. We had a handful of in-person workshops, but it was mostly online already. The thing that really changed when the pandemic hit was that we decided to start doing these weekly free community classes every Saturday morning. They're on a variety of topics. So we'll do a class on guitar, a class on voice, a class on songwriting. We'll bring in friends and have an interview with them.
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A year later, we're still doing it every week. Community classes are almost half of what we do. We have put a lot of work into writing these classes and getting guests to share. It's become this wonderful thing where we see a lot of the same faces every week on Zoom. It's been great for our business in that way because it's created this regularity that we can all interact with each other and really feel like a community. It's also brought in a lot of new people, which has been great for us. Then we continue to do our coaching and monthly challenges in our private Facebook group. So it kind of helps bring everybody into all the other stuff we're doing while still offering something of value to everybody during this time that's still hard. That's probably one of the biggest ways our business has changed.
Allie: I think we're very in tune with trying to meet our community where they're at and knowing what they want. When we started, we had one presentation workshop where we would talk about creativity and a four-week immersive workshop. Over time, we've evolved into more specialized one-off workshops designed to get people writing.
We also always try to offer positive feedback and encouragement. Everybody in our group does, too. Often in a personal, face-to-face virtual workshop, people will comment and have a lot of encouraging things to say. I think it's naturally become this really supportive environment.
DBX: Your Community Classes are free and include individual chapters of the courses you sell as a packaged content series via shared Dropbox folders. What other ways have you been using technology for your business?
Allie: Necessity is the mother of invention. For me, I think the necessity to be able to write pushed me. The necessity of wanting to be able to collaborate remotely pushed me enough to actually get down and dirty and learn how to record myself, which is something I've been wanting to do for years. When you're around great engineers and producers all the time, you don't need to, because they're going to do it for you. So I think that it gave me a skill that I wouldn't have otherwise had.
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