Woodles is a creative product design project that grew from my love of art, storytelling, and adaptive design. I developed a collection of stackable wooden blind box toys that combine tactile play with a whimsical personality.
When health challenges affected my fine detail work, I embraced vector art, using Adobe Illustrator and a CR-Laser Falcon 10W to create bold, collectible designs. Each Woodle is laser-cut from MDF, hand-painted with Matisse paints, sealed for durability, and packaged in a custom box.
The project evolved into my brand Betta Dayz, which unites Woodles, mystery sticker packs, and T-shirts under one cohesive, playful style.
This project taught me resilience, product development, and the power of turning limitations into strengths—proving that creativity can adapt, grow, and inspire joy.
Creating Woodles has been one of the most rewarding and educational experiences of my creative journey so far. The project successfully met my goal of combining digital design, craftsmanship, and adaptive creativity to produce a cohesive and meaningful product line.
One of the biggest successes was learning how to turn limitations into opportunities. When my fine detail work became difficult due to tremors and vision changes, I discovered new techniques through vector-based illustration. This not only improved my digital design skills but also opened up possibilities for laser cutting and scalable production. I was proud of how I adapted, problem-solved, and maintained my creative identity throughout the process.
The final Woodles collection turned out as I envisioned, colourful, tactile, and full of personality. Each piece felt like it carried a small story, and the cohesive brand identity of Betta Dayz tied everything together beautifully. The hand-painted finishes, custom packaging, and branding elements demonstrated attention to detail and design consistency.
However, if I were to continue or improve this project, I would explore refining the production process for efficiency and consistency. For example, testing different wood types, paint applications, and packaging methods could help improve durability and reduce production time. I would also like to develop new character sets or themes, expanding the Woodles range and exploring opportunities for small-scale sales or exhibitions.
This project taught me valuable skills in product design, time management, and brand development, while also building my confidence as a creative problem-solver. Most importantly, it showed me that challenges can lead to innovation, and that creativity is not limited by circumstance, but strengthened by it.
Fish Toy is my first blind box product line. I’m excited to create more collections with different themes in the future.