Keiichi Kuzuryu (九頭龍 慧一, Kuzuryū Keiichi) is a supporting character in Alice in Borderland. He is the King of Diamonds (ダイヤのキング, Daiya no Kingu) in the Borderlands. He is portrayed by Tsuyoshi Abe
Kuzuryu is shown as a calm and collected individual, who has never demonstrated any sign of worry or fear. If his opinion is ignored or devalued by others, he remains emotionless and does not get involved in any conflicts. Despite being a man of few words, Kuzuryu is highly intelligent.
Over the course of the story, Kuzuryu, who has seen injustice in the real world, keeps searching for a way to ensure equity and fairness in the Borderlands, not willing to determine whose life has more value. He strives to live by his own ideals and make his own choices, constantly questioning other people's motives and reasoning.
Kuzuryu is a middle-aged man with medium-length, slightly wavy black hair parted off-center, and dark-brown eyes, always hidden behind thin rectangular glasses. One of his noticeable characteristics is a small scar on the left side of his face.
While at the Beach, he is depicted wearing a blue button-up shirt with a barely visible flowery pattern, black capris with large light-blue flowers, and flip-flops. When Kuzuryu reappears in Season 2, he is dressed in a formal attire, which consists of a dark-gray suit, a white shirt, and a tie with a diamond-like pattern.
Before the Borderlands, Kuzuryu was a successful lawyer. However, when he took a case defending a factory that dumped contaminants and caused environmental issues, which then led to the death of twenty people, his client refused to pay a settlement, denying any blame. He accused Kuzuryu of not understanding the law, and called him naive for thinking that everyone was equal in the eyes of the law. That conversation made Kuzuryu lose faith in fairness and justice, as he was forced to bend the rules in favor of the powerful, despite the consequences for the weak.