BRANDING & MOCK-CAMPAIGNS

PERSONAL LOGO DESIGN

Designing a Logo That Reflects My Identity

My personal logo was created as a visual mark that represents who I am—both creatively and professionally. As a marketing and advertising student, I wanted a design that felt clean, modern, and aligned with the visual style I bring into my work. The logo incorporates my initials, A.T., as the foundation, while also reflecting where I come from and the creative identity I’ve built throughout college. It serves as a simple yet meaningful symbol of my personal growth and the professional presence I’m continuing to develop.

SPOTIFY WRAPPED RESUME

Turning My Experience Into a Visual Story

My Spotify Wrapped–inspired resume was created as a visual and creative snapshot of who I am professionally. As a marketing and advertising student, I wanted to present my experience in a way that felt modern, engaging, and true to my personal image. By highlighting my top skills, focus areas, and collaborations, this piece reflects the work I’ve built throughout college and the creative direction I continue to grow into. It serves as both a resume and a representation of my professional journey so far.

DUOLINGO X STARBUCKS

Designing a Social-First Campaign Concept

My Duolingo x Starbucks campaign concept imagines a collaboration between Duolingo and Starbucks that turns ordering coffee into a fun language-learning experience. As a marketing and advertising student, I created this concept to explore how brand partnerships and social media engagement can transform an everyday routine into something interactive and memorable.

The idea, “Order in Any Language,” encourages customers to practice new languages while ordering, blending learning with a shareable, real-world moment. This project reflects my interest in creating creative campaigns that connect brands with audiences in engaging ways.

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