I'm Alexa Tucci, a senior at Quinnipiac University pursuing a Bachelor of Science in Marketing and a Bachelor of Arts in Advertising. Originally from Manorville, NY, I’m passionate about exploring both the creative and strategic sides of marketing and using them to bring meaningful ideas to life.

I’m driven by the challenge of incorporating creativity with purpose, whether it’s developing impactful campaigns, building strong brand identities, or crafting content that connects with audiences and inspires action. I’m constantly looking for new ways to blend strategy, storytelling, and design to create work that feels thoughtful, engaging, and authentic.

I’m deeply passionate about social media and content creation, especially using it as a way to document growth and connect with others. My content began as everyday lifestyle videos, capturing moments from school, work, figure skating, and life in between. Over time, it has naturally evolved into a stronger focus on fitness, personal growth, and motivation.

Today, I enjoy sharing my gym routines, fitness progress, healthy habits, and the small steps that come with becoming a better version of myself. I want my content to feel realistic and relatable —not just highlighting the results, but the consistency, discipline, and mindset behind them.

As my content continues to evolve, I’m excited to experiment with new ways of storytelling, editing, and connecting with my audience. Whether I’m sharing a workout, a day in my life, or a reminder to keep going, my goal is to create content that inspires people while staying true to my own journey.

Campus life has always been a significant part of my experience at Quinnipiac University, providing me with the opportunity to grow as both a leader and a creator. I joined the Club Figure Skating Team during my freshman year and have continued to take on greater leadership roles each year. I served as the CSAB Representative during my sophomore year, the Vice President during my junior year, and now hold the President position throughout my senior year. These roles have strengthened my skills in communication, organization, and team leadership, while allowing me to help build a supportive and driven team culture. Figure skating has taught me discipline, collaboration, and resilience — qualities that I carry into my academic, creative, and professional work.

In addition to athletics, I am a Student Fellow at the M&T Bank Center for Innovation & Entrepreneurship, where I support the center’s initiatives through flyer design and promotional content. This role allows me to merge my interests in marketing, content creation, and design while contributing to a community of innovation on campus. You can view some of my work in the Flyers section of my portfolio, where I showcase the marketing and advertising materials I’ve created to promote events and programs for the center.