Aroosha Raja - SRVIS.IO Brand Development

SRVIS.IO Brand Development

Website and Brand Development

What is SRVIS.IO?

SRVIS.IO is an online web development service that works with companies and other designers to create websites.

Goals

When I started on this project, SRVIS was very new and didn't have an established, logo, brand identity or website design.

I had a freelance consultation with the client to discuss the creative brief, and set off into designing a website and brand identity that represented SRVIS and all that it offers.

Addressing the problem

1. Who are they?

The website seemed unfinished and did not have any visual indicators, outside of large blocks of text, that displayed what their services are.

2. There was not a clear brand.

At the time they did not have an established logo or brand identity.

3. No Visual Interest

Overall, the website was lacking features that are eye catching and inviting.

The logo

For the logo I wanted to represent the brand and its services, but I also wanted to make sure that it was scalable able to be used as a favicon.

Purple and blue gradient to match color palette of website and create three dimensional effect

Reconstructed lines of code to make up the letter 'S'

SRVIS along the bottom to represent the company name.

The finished website

For the final product, it was important to use a color palette that felt more fitting to their message and fit with their services.

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