Capstone Project-Data analysis Using R

Case Study: How can a wellness technology company play it smart?

(Google Data Analytics Certification Course)

Introduction:

Bellabeat is a high-tech manufacturer of health-focused products for women. Bellabeat is a successful small company, but they have the potential to become a larger player in the global smart device market.Urška Sršen, cofounder and Chief Creative Officer of Bellabeat , believes that analyzing available consumer data would reveal more opportunities for growth. She has asked the marketing analytics team to focus on a Bellabeat product and analyze smart device usage data in order to gain insight into how people are already using their smart devices. Then, using this information, she would like high-level recommendations for how these trends can inform Bellabeat marketing strategy.

Problem:

Analyze smart device usage data in order to gain insight into how people are already using their smart devices - available consumer data would reveal more opportunities for growth - Where to focus to be specific.

Solution:

In order to answer the key business questions, lets follow the steps of the data analysis process: ask, prepare, process, analyze, share, and act.

Click below section for entire Analysis and Recommendation !