LCU (linkedin cinematic universe)
TBWA\health collective kicked off their linkedin account during my time there. as copy lead, i was responsible for reaching out to fellow employees to collect quotes, as well as creating copy for all sorts of topics to generate engagement and grow inter-company connection. here are some of the many, many posts i made.
agency: TBWA\NY
role: copy lead
design: paola torres malda
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Associate Managing Partner Paul Sullivan has seen a lot of great campaigns here at the HC, but his favorite is Moderna’s “Welcome to the mRNAge.” This powerful film introduced Moderna to the world as an innovative leader that will transform the future of medicine. It showed us that Moderna is more than just the COVID vaccine and also not just a pharma company. Their science and technology truly will change everything. Swipe through to see team photos from the shoot!
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Accessibility is a must for advertisers. Hear from our UX team about best practices that health brands should follow for enhanced UX that's accessible to all.
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When Strategist Teresa Lee isn’t creating detailed briefs, she’s exploring the connection between the body and the mind. She’s passionate about learning ways to balance and build the psychosomatic ecosystem. Swipe through to get to know Teresa!
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What’s in a name? Here’s what our very own Jonathan Isaacs has to say about what it means to be a health creator.