a new day for schizophrenia

cobenfy by karuna

living with schizophrenia can be hard, especially when it feels like there aren’t many treatment options that actually make an impact. introducing cobenfy: a different kind of schizophrenia treatment. we’re here to let people know what cobenfy is all about and help make taking it easier.

agency: TBWA\NY  /  client: karuna  /  role: copywriter

VO:

Imagine a world that stays the same for 70 years.

No innovation.

No changes.

No hope.

That’s what the world of schizophrenia has been like for the past 70 years— 

But now, there’s a new day for schizophrenia: COBENFY.

COBENFY is a transformative treatment that is the first of its kind.

It works differently from other medications to date and is the innovation that the schizophrenia landscape needs.

And the best part?

COBENFY is now FDA approved.

Sign up today to stay updated on this groundbreaking treatment.