Toys and Games Market was valued at USD 131.5 Billion in 2022 and is projected to reach USD 219.6 Billion by 2030, growing at a CAGR of 6.5% from 2024 to 2030.
From 2018 to 2022, the toys and games industry flourished with the rise of smart toys, augmented reality (AR) integration, and video gaming products that captivated a tech-savvy generation. These years marked the height of the popularity of interactive play, where children and young adults interacted with toys that had a high degree of connectivity and intelligent functionalities. For example, smart robots and AI-driven playsets gained attention due to their educational benefits and immersive experiences. In addition, the gaming industry saw a boom in online gaming and mobile applications, further driving the demand for games and consoles.
As we move into the 2023-2033 period, experts predict that sustainability will play a crucial role in shaping the market's direction. Consumers are now more conscious of environmental issues and are leaning towards eco-friendly, sustainable toys made from recyclable materials. Brands are responding by incorporating green manufacturing processes, and consumers are increasingly looking for ethically produced items. Digital transformation will continue to be a major focus, as toys with interactive apps and digital interfaces will dominate the market, combining traditional play with immersive tech-driven experiences.
Furthermore, the education sector's influence will significantly boost the demand for toys and games designed to promote cognitive and motor skills development. STEM toys, which focus on science, technology, engineering, and mathematics, are anticipated to become even more popular as parents and educators look for ways to combine learning with play. In terms of video games, immersive experiences such as virtual reality (VR) are expected to expand, offering new opportunities for gaming brands to innovate.
Get an In-Depth Research Analysis of the Global Toys and Games Market Size And Forecast [2025-2032]
The global toys and games market has experienced substantial changes from 2018 to 2022, with evolving trends and consumer demands shaping the landscape. Over this period, the market saw a steady increase in the demand for innovative toys, technological integration, and personalized experiences. However, as we transition into the 2023-2033 timeframe, it is expected that demand will continue to grow but with a distinct shift towards sustainability, digital engagement, and educational products.
Hasbro
Mattel
The LEGO Group
TOMY
JAKKS Pacific
MGA Entertainment
Playmates Toys
Vivid Imaginations
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Toys and Games Market
Specialty Stores
Hypermarkets and Supermarkets
Department Stores
Online Retailers
Based on Types the Market is categorized into Below types that held the largest Toys and Games market share In 2023.
Games and Puzzles
Infant and Preschool
Activity and Construction Toys
Dolls and Action Figures
Vehicle Toys and Ride-Ons
Soft/Plush Toys
Others
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Toys and Games Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Toys and Games Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Toys and Games Market, By Type
6. Global Toys and Games Market, By Application
7. Global Toys and Games Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Toys and Games Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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