Welcome to the portfolio for me, Adam Swiatek!
I am a self-starting team player focused on creating and cultivating relationships. During my time at The Walt Disney Company, Carnival Corporation & plc and Wiley, I led needle-moving integrated marketing programs and promotions.
At Disney, I found a place for my love of data, analytics and marketing. I enjoyed my time working on Pre-Booking campaigns for Lead Generation and Lead Conversion in Customer Managed Relationships (now called Customer Engagement). The best part of my role was dreaming of new ways to use data and Guest information to inspire future Disney vacations. I was proud to be involved in revenue-generating marketing programs including: all sweepstakes, the Vacation Planning DVD, Disney Vacation Account, shopper re-contact emails and the innovative "One Triggered" communications stream.
During my four years at Carnival Corporation, the parent company of nine cruise lines, I grew in new ways as a marketer. My experience and knowledge went beyond CRM and deeper into brand management, brand strategy, advertising, promotions, events, and communications. I gained a deep understanding of the cruise industry from all angles. I also had the opportunity to take on a deeper leadership role by leading associates and designers.
My journey brought me to my current role at Wiley, where I lead the integrated brand marketing campaigns for online programs at three universities. I am responsible for optimizing the performance of targeted brand and programmatic campaigns, geared to engage prospective students, encouraging them to apply. This role has allowed me to strengthen my digital marketing skills.
I pride myself in creating and developing strong teams. I believe that creating a supportive environment that brings out the best in colleagues allows them to perform at their best. My leadership style and background has been highly shaped by my Executive MBA education.
My knowledge of brand marketing for the travel and education industries is evident in the broad breadth of my work. I invite you to see a few samples of some of my favorite projects on the pages of this portfolio.
If you have any questions, please let me know.
Thank you,
Adam