American Express

American Express has a long-standing history and strong relationship with Carnival Corporation and its cruise brands. During my time in Global Marketing, I was the relationship manager for the multi-faceted American Express partnership. Each year American Express allocated marketing dollars to Carnival Corporation, based on transaction volume with our cruise brands the previous year. Each year, I was tasked with growing the transaction volume and looking for new ways to integrate with American Express.

To expand the reach of our marketing and find new cruisers, I created the first activations and promotions for Carnival Corporation brands in an airport lounge. Guests were able to experience small parts of the cruise experience while waiting for their flight including a small bite, drink and activity. These activations, held at The Centurion Lounges at select airports, were a success and moved the needle for new cruise consideration.

Each year, the American Express partnership supported Wave season activities through special promotions, just for American Express Card Members. These promotions were available in the "My Offers" area of a Card Member's account. Here is one example of a related ad placement.