Disney Guests love showing their #DisneySide. To collect additional data about Guests and encourage registrations, a website called the Stick Figure Maker was created for Disney Parks. Guests had the opportunity to provide a little more information about their family in exchange for a mailed decal. In this promotion, I worked with my business partners on the data architecture and analytics related to Stick Figure Maker performance and registrations. This program was almost an instant hit with Guests who wanted to share their favorite vacation destination.

When traveling on vacation, most Guests look for great recommendations. To assist with this part of the vacation planning process, a Ratings & Reviews site was established. The concept was to curate and share relevant reviews about locations at Walt Disney World. This new feedback and promotional tool was used to collect additional Guest data. This was one of the first projects at Disney Parks to use the new Disney Account, the registration system used by most Disney sites today. Data from this website was integrated back into CMR systems.

The Disney Parks Vacation Planning DVD was an essential tool, used to plan the perfect Disney vacation. Communications inside the DVD mailer were personalized and customized based on information and Guest data. The materials were personalized to better align with the Guest's family make-up. Key attractions were promoted based on guidance and data. I was the analytics and technical contact for the data related to the Vacation Planning DVD. I partnered with the program management team, Yellow Shoes and external vendors for this project. The DVD was a strong source of leads for Disney vacations.

Following the launch of the Disney MagicBand and My Disney Experience, changes and enhancements came to the booking process on sites like Disneyworld.com. I worked on a special project team to envision the future of what the Guest experience could look like. I was responsible for how data would be integrated back from the site to CMR. I partnered with WDPRO (now DPRD), Revenue Management (now CCRM), Finance and Yellow Shoes to ensure that stakeholder views were being expressed and needs met.

In 2012, I worked with partners to develop and create a teaser site for New Fantasyland. Here, Guests could get a first hand look at the new area. For this project, I was responsible for the data generated from the website, as well as contacts to Guests about the New Fantasyland launch. Data collected from this project was used to send Guests additional promotions and information about Disney vacations.

I was the technical project manager for the Walt Disney World Customized Maps program. These keepsake maps were mailed to Guests, allowing them to highlight their favorite locations at Walt Disney World. I worked with business partners and the maps vendor to ensure that data was flowing to CMR. Following the capture of the data, I followed the leads through downstream campaigns.