If you have contacts with doctors, that's great... Approach them and then send them Provider.DNA.fyi (but only after you've gotten their attention on this).
But I have more contacts (as undoubtedly you do to) with individuals who go to their doctor, and you can use the Trojan Horse approach of getting that person to have their doctor order the PGx test, which can lead to the doctor getting on board after they see the great software tool, which can lead to all the doctors in that clinic and can expand beyond that.
Use Intro.DNA.fyi to get individuals to want to have a test done, then guide them through convincing their doctor to order the test with YourTest.DNA.fyi.
But before sending any website or video, don't squander your lead by machine-gunning a lot of emails or social media. Contact them individually, play the 90 second Mayo Clinic video Dr.DNA.fyi to get their attention, then send the appropriate website.
I 'splain it all in Introduce.DNA.fyi (which is a web page on Biz.DNA.fyi, my website which I would use to train you face-to-face).
Having said all that, I do try to contact doctors I don't know. But I'm not one for trying to go through gatekeepers at the front desk.
Instead, I figure that I can get quality time -- even if just a couple minutes, that's all I need -- if I approach them at an event they are speaking at such as a seminar on Multiple Sclerosis or something. You can Google to find such seminars. One source is Eventbrite.com. Look for health and wellness events.
I simply wait until after the speech is over, allow the crowd to gather around the doctor to ask questions, then when the crowd dies down, I approach the doctor and ask "You're obviously a cutting edge physician... Maybe you know that the Mayo Clinic has pioneered pharmacogenomics testing and it's now be used by the Cleveland Clinic, Johns Hopkins, St Judea, Vanderbilt and many other hospitals. Have you had any exposure to this testing?"
This starts the dialogue. Hopefully I can show that 90 second Dr.DNA.fyi video, but if the situation does not allow it (as in the instance below), I can still get his willingness to have me send him information, then I can follow up.
So below is an example of approaching a doctor during an open house that he was conducting. I had a little different spiel, as you'll see.
You'll also see I didn't send a canned e-mail. I personalized it to our discussion and his clinic.
-------- Forwarded Message --------
Subject:
RE: Dr Swaid - Watch the 90 Second Mayo Clinic DNA Video by a Medical Doctor that I Promised
Date: Tue, 14 Jan 2020 14:49:28 +0000
From: Kelly Wright <kelly@swaidclinic.com>
To: John Swindle <ionizerguy@gmail.com>
Hi John,
Thank you for sending this! I will let Dr. Swaid know.
Have a great day!
Kelly Wright, LCSW, MBA
Practice Administrator
Swaid Clinic
Vestavia Diagnostic Center
From: John Swindle <ionizerguy@gmail.com>
Sent: Monday, January 13, 2020 3:58 PM
To: Kelly Wright <kelly@swaidclinic.com>
Subject: Dr Swaid - Watch the 90 Second Mayo Clinic DNA Video by a Medical Doctor that I Promised
Hello Kelly - This is the e-mail that Dr Swaid pointed to you to have me send through you... thank you for forwarding it to Dr Swaid.
-------------------------------------------------------------------------
Hello Dr Swaid -
Wow, what a successful open house! When you need police to direct traffic, you know it's going to be a good one!
I briefly mentioned that my wife suffered a severe Adverse Drug Reaction last year that sent her on an ambulance to the hospital... That got my attention!
I found that pharmacogenomics (PGx) testing to personalize medicine (dosage, the right medication, and to mitigate adverse drug reactions), could help immensely to personalize our medications.
But as you said, it is not yet extensively ordered by Birmingham doctors. Swaid Clinic could very much be a pioneer in Birmingham.
There are over 200 labs conducting PGx testing, but only three are approved by the VA, and only one features a cloud-based report so that it is a DYNAMIC test which is updated each time a patient is prescribed a new medication... for the rest of their life! The drug profile is updated daily with all new medications entered into the market.
The benefits to the physician as well as the patient are spelled out in the following web page...
... But first, watch the 90 second Mayo Clinic video of a medical doctor explaining her "Aha!" Moment after first being skeptical, but then getting her own test results!
Following that is a 4 minute video on benefits to Swaid Clinic, and a 10 minute software demonstration video in which you can see just how powerful this particular PGx cloud-based software is to help you personalize medication for each of your patients.
Please call me for any questions you may have. I would be happy to arrange a three way call with our expert leaders.
Then once your initial questions are answered and you'd like to explore this further, I would be more than happy to provide lunch to discuss the benefits to Swaid Clinic to your physicians and staff.
Finally... Would you like to conduct a trial by offering the test to some of your patients? We can provide test kits, there is no fee, very minimal paperwork, and I can train one of your staff members in less than an hour.
Return to Emails to Send.