These are websites I've developed for you (and me) to send to specific audiences. Again, please do not fan these in group emails, text or social media! Instead, only send to individuals one-at-a-time.
By the way, you may want to download some of the videos embedded into these websites so you don't have to worry about whether you have a good wifi connection when you are presenting a video to a prospect in person.
Here's how:
Just copy and paste one of the links below into an email...
Of course that's this website!
Its purpose is to help you train yourself with minimum fuss, and to see other gems of wisdom as they pop up in my brain.
When you successfully recruit a new person to join as an Advocate, send them first to this website.
By federal medical regulations, this cannot be shared with prospects.
This is the website I send people to introduce DNA testing to them AFTER I have personally introduced it to them.
Why? Even if you have 100 people you are tempted to send an e-mail to, I highly recommend that you don't do that until you personally introduce it.
It focuses on the PGx test but also has a page for CGx (cancer test).
Give them either YourTest.DNA.fyi if they will advocate for themselves or EasyTest.DNA.fyi if they need to just hand the paperwork to their provider...
I send this website after a person has decided they want to have their DNA test done (either PGx or CGx). Don't send it before, or it will look like too much of a science project.
This particular website is for savvy patients who will take the time to study this and advocate their case themselves to their doctor that they want this test and why.
If you as the Advocate determine the patient will be less prone to advocate for themselves, see the Easy Test section below.
You'll note that in the website, I say they can simply hand a sheet to the doctor which describes what you want done, why, how to do the swab test, how to get it sent to the lab.... But that I DON'T recommend doing that because it might look too involved to your doctor.
Instead, I recommend going through the steps on that website so that there is a higher probability of the doctor agreeing to order the test.
That's because...
(a) YOU are telling the doctor yourself -- respectfully but firmly -- why you ant the test,
and
(b) you are minimizing the paperwork for the doctor, feeding only one page at a time to them, so they don't start looking at their watch!
Also refer to FullPanel.DNA.fyi, an explanation to providers why they should order the Full Panel.
As mentioned above, this website is for patients who will not advocate for themselves with the details provided in YourTest.DNA.fyi.
EasyTest.DNA.fyi provides a letter to the doctor to advocate the case, and outlines the paperwork which will be signed.
After sending Intro.DNY.fyi to a prospect, if they might be interested in the business, I send this website... AFTER I have personally introduced it to them.
I send this to any healthcare provider to interest them in offering DNA testing... AFTER I have personally introduced it to them.
It is the same information as in TestReview.DNA.fyi, but rearranged.
That's because the information flow is different for a provider who has NOT yet reviewed the test results for a patient.
Use this website for a provider who has already been prescribing DNA testing. It is the same as Provider.DNA.fyi but eliminates the introduction to PGx testing and its benefits to the provider and patient.
This page will help the healthcare provider who has ordered the test for their patient to prepare to review the results of the test in a subsequent appointment about 2-3 weeks later.
Send this website in the week prior to the subsequent appointment so the provider can review it over the weekend prior to the appointment, if they wish.
If you don't have the provider's direct e-mail, send it to the office manager and request that they forward it to the doctor.
After the provider reviews the results with you, that's when they get the epiphany as to how impactful this test is for both the patient and the doctor.
Then you would ask "Do you think your other patients would benefit from this test?"
When they answer "Yes!", you would tell them that you (as the Advocate) could arrange to have the medical practice enrolled in the program, and that it will just take a couple forms to be signed by the provider, and two half-hour sessions (which can be one session) for the office manager or other staff member.
Same procedure as above, except the patient would tell the doctor that you as the Advocate would contact the staff to enroll the practice.
This is one page in Provider.DNA.fyi to explain why a provider should order a Full Panel rather than a partial panel.
It is also linked in the Where to Go Next section of TestReview.DNA.fyi and WhySwitchLabs.DNA.fyi.
This is sent only to a provider who has been asked by a patient to order the PGx test, and the provider needs guidance.
In other words, if the patient did not follow the guidance on how to approach the provider as outlined in YourTest.DNA.fyi (above) and perhaps even provided the paperwork to the provider but the provider needs guidance, then this web page could be sent to the provider in order to explain how to order the test.
To see emails you can send to different audiences, visit: