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What is a Cinemagraph?
Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming a video clip. They are published as an animated GIF or in other video formats, and can give the illusion that the viewer is watching an animation. Below is an example of a stop motion that I found on pinterest. I think cinemagraphs are a great marketing tactic to use for things like products.
Research on Cinemagraphs
When researching cinemgraphs I stumbled upon many great uses for cinemagraphs. One in particular is how cinemagraphs have changed the marketing game. From my research I found that they are basically human like gifs and they get the point across fairly quickly since it is like a short video. Maketers use cinemagraphs to create better brand ads for their social media and marketing. As a result it has shown that cinemagraphs have drawn higher engagement and conversations. Below are a few links that explain the importance of cinemgraphs in a marketing standpoint.
https://blog.flixel.com/3-great-cinemagraph-styles-for-marketing/
https://www.campaigncreators.com/blog/subtle-movements-how-cinemagraphs-break-brands-from-the-boring
https://brightredmarketing.com.au/2018-6-using-cinemagraphs-in-your-ads/
Technical Process
My process for my final cinemagraph:
There were many attempts before I got to where I am. But I finally mastered my final cinemagraph. To the left are two images showing parts of my technical process. The first thing I did was upload my video to Photoshop. Then I clicked on layer 1, below the video in the blue box and selected "command shift a", then "command shift c", then "command shift v". After that, I’m moved a layer 2 out of "video group 1". Then I added a clipping mask to layer 2. I selected the white box next to layer 2 and then went to the image and selected the black brush tool and brushed out the entire TV screen. After that, I selected "command I". This was so that everything in the video that was moving is now still while the TV is still moving. Next I selected the blue box of layer 1 then I grabbed the red line with the blue arrow on top and brought it to the middle of layer 1 then I selected the scissor tool to the left and it’s split layer 1 into layer, one and layer 1 copy and layer 1. I moved layer one copy before layer 1 so that I could add the cross fade in the middle of both layers. This is so that the video will appear continuous. The two examples to the left are from my final cinemagraph that I created.
Attempts
This was the first attempt I created during a group project with my class. We had to film a cinemgraph somewhere on campus and we chose this spot in CCE. However, this is not a true cinemgraph as you can see with a few glitches to it. The hard this about this is that the moving words on top with the news glitches because I could not make it contunuous as well as the people that you can see in the video. Although this was a first attempt, so it helped me understand what I should lookout for the future and what I should and shouldn't do.
Final Cinemagraphs
Final Cinemagraphs
Here is my second attempt at a cinemagraph. Although difficult to think of ideas for cinemagraphs, it was fun once I had an idea and began acting on it. I'm really proud of the turnout of this video and it was worth the difficulty when editing the cinemagraph.
Here is one of my final cinemagraphs. It took multiple attempts to find the right screen to be able to make it into a cinemagraph. It was really difficult to get to the point, but I'm glad that I was able to get my final to look like this.
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