Product Designer.

Understand. Before designing any product, I ensure I understand the context for the product's existence i.e. what value the product wants to provide. This stage involves conducting stakeholder interviews and creating a value proposition map.

Research. After having a clearly defined idea, I conduct user and market research, competitive analysis and explore possible solutions. This informs design decisions and saves time and money along the product journey. 

Create. This stage provides a pixel-perfect visual design of the product. It involves sketching, wireframing, high fidelity mockups and interactive prototypes to bring life to the product before software development begins.

Iterate. Think of your digital devices, how often you update the software and why. It's simply to provide a better user experience. Every product constantly needs improvement to meet the ever-changing needs of users.