Aanu is a Nigerian-based experience designer with over 5 years of experience in design. With background and expertise in design strategy, information management, business analysis, operations and research, Aanu can connect user experience design with business and stakeholder needs to provide scalable solutions and enjoyable client experiences.
Currently working as a Designer at Africa Foresight Group, Aanu is responsible for the redesign of a project management platform designed to address hiring challenges in the African Business Landscape.
Aanu worked as the Product Design Lead at Lendsqr, a LaaS (Lending-as-a-service) fintech, where she was responsible for researching user pain points and identifying gaps in products to optimise the existing designs, implementing new designs that will meet the needs of stakeholders and ensuring internal and external designs were consistent with brand guidelines.
She led the redesign of the company's white-label loan app focusing on improving the design system to make it customisable for lenders and improving the overall UX flow of the loan app to make loan applications straightforward. This helped with conducting faster demos for lenders and cut down app development time from 4-6 weeks to 2 weeks.
Aanu previously worked for one of the biggest banks in Nigeria (Guaranty Trust Bank) for 2+ years. Aanu works on UI/UX projects for the Emerging Technologies unit where she provides fresh perspectives on projects and offers solutions that meet stakeholders' needs.
Over the years Aanu has been able to add to her existing skills by contribute to tasks such as copywriting, content writing, digital and product marketing.
Aanu is skilled in applying design principles to create low and high-fidelity prototypes with design software like Sketch, AdobeXD, Invision and Figma; and wireframe tools like Balsamiq and Moqups.
While maintaining focus on business goals, Aanu never loses sight of developing a maximised user-centred experience. Aanu is a great team player and communicator.
May 2024 - Present
UI/UX Design Lead- Africa Foresight Group
Led the redesign of the Peralta project management platform, resulting in a 30% increase in user engagement by streamlining workflows, automating processes, and implementing AI-powered talent matching.
Designed the AHEAD training platform, securing early traction with 3 cohorts and attracting 15+ companies to the waiting list, demonstrating a significant impact on developing skilled talent in Africa.
Implemented a comprehensive design system for the Peralta platform, enhancing brand consistency, improving user experience, and accelerating development timelines.
Collaborating with product managers to define design requirements and iterate on designs, ensuring alignment with business objectives and user needs.
Jun 2022 - May 2024
Product Design Lead- Lendsqr
Designed and launched a loan web app customisation feature, enabling lenders to set up their loan web app in minutes, reducing launch times from 3-5 days to under 24 hours.
Conducted user research and redesigned the company’s white-label loan mobile application introducing a consistent and customisable design system that improved demo sessions with prospective lenders and reduced application development time leading to improved lender conversion rates by 80% and enhanced the overall borrower experience.
Collaborated with a Product Owner and conducted design thinking to design and launch a loans directory microsite to get our lenders and their loan offerings discovered. Resulting in improved visibility on google search.
Collaborated with PMs and Developers to design new products to improve SEO optimisation and understanding of the company's USP.
Designed a mobile design system and UI kit to ensure consistency of components across designs.
Collaborated with product managers to define design requirements and creating user interface designs for clients.
Designed internal projects for the company including website redesign, blog redesign and newsletter designs.
Jan 2020- Jun 2022
User Experience Designer- Guaranty Trust Bank Plc
Conducted user research and redesigned the account opening process on the GTWorld mobile application. The goal is to create an improved experience for customers to view and open any account tier based on their preference after reading the respective requirements.
Collaborated with the team on a laptop loan project for staff, to increase remote work efficiency. I designed the UI from the landing page to the form application and also worked on iterations to reduce the rate of drop-offs. This resulted in over 280 applications that brought in N73M profit.
Designed a voucher automation platform that allows staff seamlessly redeem birthday vouchers, anniversary vouchers and awards. The platform has been used by over 4,197 staff and a sum of over 44M Naira was redeemed through the platform.
Monthly redesign of sections on the Habari app ecommerce/ shopping section to improve the visual appeal to shoppers.
Designed email User Interface for Habari Express trip completion to improve the customer journey.
Created and coordinated the social media content marketing campaign for Habari White December 2020 to grow the Habari Community. The Instagram following on Habari Play has increased by 69% and the average number of likes per post has increased to 28 (56%).
Other Projects
Unified Store Link: Designed a customised mini-store web platform that was launched on Instagram. The store provides access to important links as well as create a seamless shopping and lifestyle experience for customers.
BagIT (Grocery Shopping): Created visual designs for an eCommerce webpage, specifically aimed at providing grocery essentials in simple clicks.
Habari Essentials Checkout Process: After the launch of BagIT, there was a need to iterate the checkout experience for customers. I explored other solutions and ideated before designing the visual for the final checkout process.
Voucher Automation UI: A lot of voucher programs is conducted within the bank and there was a need to automate the current process. I worked with my unit to ideate the best approach and flow for claiming vouchers in seconds. Then I proceeded with the visual design.
Digital Marketing Campaigns: Collaborated with my colleagues on a range of digital marketing campaigns which includes- Habari Season of Love 2020, White December 2020, Love Me Gift Me 2021, Easter and Eid 2021. I was responsible for researching and drawing up User Generated Content Ideas.
Ongoing
Redesign of an Event-Based E-commerce Platform
An event marketplace where users can place orders for event related items. I was responsible for the redesign the entire platform to improve the interface and simplify the experience to meet both merchant and buyer needs.
Ongoing
Consulting Platform Redesign
A platform application for freelance consultants to consult on projects from across the globe. As the product designer on this project, I am responsible for the entire redesign process which entails conducting user research, heuristic evaluation of the platform, creating low and high-fidelity prototypes of the platform and QA.
Sep 2019
Finance Mobile Wallet
A mobile finance wallet to provide seamless tracking of your daily expenses and savings.
The client requested a sample mobile wallet UI design. After gathering requirements for the application, I designed 4 user interfaces using Figma.
Henly Business School, University of Reading, UK
MSc Information Management- Big Data in Business (Distinction)
Babcock University, Nigeria
Bachelor of Information Resources Management (First Class)