Venture Cube

The following section outlines a Venture Cube. This particular list outlines features and how a particular product relates to the market (Vogt,2020).

 To learn more, click on the arrows on the right hand side of each feature.

Type of market

Paligo targets these following industries:

type of offering

Paligo offers infrastructure services to companies as it allows users to simplify authoring, file storage, and publishing.

WHO is the buyer?

Paligo would have to be bought centrally by the company. The heads of the learning department would make the purchasing decision and will be used throughout the country. The company would have to train the employees and subsequently any Subject Matter Expert that would participate in course builds or maintenance.

global target

This product targets Anglophone countries, European countries with language skills, and European countries requiring translation. The source language from available demonstrations of the product are in English. The companies which select Paligo as their CCMS provider must employ people who are proficient in English. 

In November 2023, the company announced that the User Interface (UI) will be translated in German. The company cites that countries like Switzerland, Austria, and Germany prefer the UI to be in German (Paligo,2023). Besides the language preference, the company explains that this move would cater to employees who work from home as most programs offered in German UI are designed to be used in physical offices only (Paligo, 2023).

Paligo also targets individual professionals and small businesses as they are included in the pricing breakdown in their website. The specific prices for using Paligo is not disclosed. You must book an appointment to learn more about the pricing.

market status

According to the classfication provided by Vogt (2020), Paligo falls under this description:

"The market freely imports content and infrastructure. Local companies also produce similar products for export, as well as providing local services. In some cases, local products replace previously-imported products, either due to better localization of content, or because of a price advantage."

The CCMS market in general is dominated by the North American producers, however, the market consists of segmented markets by regions (Europe, Asia Pacific, Middle East & Africa, and South America (Astute Analytica, n.d.)

The CCMS market in general is in its early stages and the market was valued at USD 222.41 million in 2021 and it is expected to grow at a 19.42% rate by 2027 (Robillard, 2023).

competition

According to the classfication provided by Vogt (2020), Paligo falls under the category learning technology is imposed and or competes with existing learning systems.

There are many companies that provide CCMS software. The top 3 biggest competitors for Paligo are:

One of Paligo's biggest competitor is Adobe. This company is known for its products regarding printing, publishing, and photo editing. Adobe's CCMS page lists a ton of advantages over the other CCMS products in the market. I have just chosen a few categories that claims better performance or that they have given more information compared to Paligo.

Adobe CCMS Other providers

Considering the facts gathered from Paligo's functionality and the Venture Cube, the button below leads to the next section which talks about the Education Venture Analyst's recommendation if Paligo is worth investing in relation to Company X's specific needs.