Flexibility
In-depth and detailed information
The use of multiple data collection tools
Integration of human touch
Minimising chances of missing data
Cost-effectiveness
Overcoming the limitation of quantitative research
Subjectivity
Generalizability
Difficulty in enhancing anonymity
Complex data collection and analysis procedures
Difficulty in replicating findings
Data may be influenced by the researcher’s bias
References
Mwita, K. (2022). Strengths and weaknesses of qualitative research in social science studies. International Journal of Research in Business and Social Science (2147- 4478), 11(6), 618–625. https://doi.org/10.20525/ijrbs.v11i6.1920