Qualitative research is a method used to gain an in-depth understanding of underlying reasons, opinions, and motivations. It involves collecting non-numerical data, such as words, pictures, or objects, to explore concepts, opinions, or experiences. This type of research aims to uncover trends in thought and opinions, and helps to develop hypotheses for further quantitative research. Qualitative research also known as descriptive research, concerns more about understanding the relationship between the variables and how the occuring phenomena happen (Ahmad & Bujang, 2022). According to Pope and Mays (1995), qualitative research is a development of concepts which help us to understand social phenomena in natural (rather than experimental) settings, giving due emphasis to the meanings, experiences and views of the participants. Central to good qualitative research is whether the research participants’ subjective meanings, actions and social contexts, as understood by them, are illuminated (Fossey et.al, 2002).
In qualitative research, problem statement describes the need for increased understanding about the issue to be studied.
General to specific
No IV and DV
Natural setting
Researcher as key instrument
Multiple sources of data
Inductive data analysis
Participants' meanings
Emergent design
Theoretical lens
Interpretive
Holistic account
Case Study
Phenomenology
Ethnography
Narrative
Grounded Theory
References
Ahmad, R., & Bujang, S. (2022). Conducting research in Social Sciences, Humanities Economics and Management Studies: A practical guide (Third). RS Group Publishing House.
Fossey, E., Harvey, C., Mcdermott, F., & Davidson, L. (2002). Understanding and Evaluating Qualitative Research. Australian & New Zealand Journal of Psychiatry, 36(6), 717–732. https://doi.org/10.1046/j.1440-1614.2002.01100.x
Mays, N., & Pope, C. (1995). Qualitative Research: Rigour and qualitative research. BMJ, 311(6997), 109–112. https://doi.org/10.1136/bmj.311.6997.109