IDEAS
Step: 3
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Step 3: Ideate
Step 3: Ideate
In the previous step, the Define mode, we determined specific challenge to take on. In this step, the Ideate mode, we are focusing on creating solutions to address that challenge. 1
"You ideate in order to transition from identifying problems to creating solutions for your users. Ideation is your chance to combine the understanding you have of the problem space and people you are designing for with your imagination to generate solution concepts. Particularly early in a design project, ideation is about pushing for a widest possible range of ideas from which you can select, not simply finding a single, best solution. The determination of the best solution will be discovered later, through user testing and feedback." - An Introduction to Design Thinking PROCESS GUIDE
"You ideate in order to transition from identifying problems to creating solutions for your users. Ideation is your chance to combine the understanding you have of the problem space and people you are designing for with your imagination to generate solution concepts. Particularly early in a design project, ideation is about pushing for a widest possible range of ideas from which you can select, not simply finding a single, best solution. The determination of the best solution will be discovered later, through user testing and feedback." - An Introduction to Design Thinking PROCESS GUIDE
1 d.school (n.d.). An Introduction to Design Thinking PROCESS GUIDE [PDF]. Institute of Design at Stanford.p3
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