ALL ABOUT THE CAMPAIGN
Ang Kwentong Jeepney ko!
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On this page, you’ll discover the story behind our campaign, but you can still interpret it on your own way and on your own jeepney story.
IKAW? ANONG KWENTONG JEEPNEY MO?
INTRODUCTION
INTRODUCTION
PARA! SA LAS PIÑAS
PARA! SA LAS PIÑAS
A vibrant campaign dedicated to celebrating and evolving the iconic Filipino jeepney. At the heart of Filipino culture, the jeepney is more than just a mode of transportation; it's a symbol of creativity, resilience, and community spirit.
Here, we bridge the past and the future by advocating for the preservation of jeepney culture through engaging museums, dynamic exhibitions, and educational programs.
Let’s drive forward with pride and purpose—celebrating the jeepney’s storied past and embracing its sustainable future. Welcome to “Para!!, sa Las Piñas.”
OBJECTIVES
OBJECTIVES
Cultural Preservation
Cultural Preservation
Celebrate and safeguard the jeepney’s cultural significance as a symbol of Filipino creativity and resilience through dedicated cultural initiatives.
Modernization
Modernization
Advocate for and facilitate the adaption of eco-friendly jeepneys to improve public transportation and reduce environmental impact.
Community Engagement
Community Engagement
Actively involve local communities in preserving jeepney culture and supporting the shift to modern, eco-friendly vehicles, fostering a collective effort towards cultural and environmental sustainability.
CAMPAIGN ACTIVITIES
CAMPAIGN ACTIVITIES
Jeepney Heritage Exhibitions
Set up museums and exhibits to showcase the cultural significance of jeepneys.
Eco-Friendly Transition
Promote and support the shift to modern, environmentally-friendly jeepneys.
Government Advocacy
Push for financial aid and policies to support jeepney operators in the transition.
Cultural Events
Host local events to celebrate and educate about jeepney heritage and its role in Filipino culture.
TARGET AUDIENCE
TARGET AUDIENCE
Local Jeepney Manufacturers
Innovators and builders committed to preserving the jeepney’s cultural essence while transitioning to sustainable transportation, gaining increased visibility, community support, and opportunities for modernization.
Commuters
Everyday passengers who rely on jeepneys for accessible transportation, experiencing enhanced services, cultural appreciation, and environmentally friendly improvements to their daily commute.
Jeepney Drivers
Dedicated drivers who view the jeepney as both a livelihood and cultural icon, receiving financial support, community recognition, and smoother adaptation to modernized, sustainable jeepneys.
CALL TO ACTION
CALL TO ACTION
Catch the Ride. Para!! Sa Las Piñas!
Catch the Ride. Para!! Sa Las Piñas!
Step up for tradition. Join the Jeepney Revolution.
Step up for tradition. Join the Jeepney Revolution.
This isn’t just a campaign—it’s a vibrant celebration of the iconic Filipino jeepney, a symbol of creativity, resilience, and community pride. Join us on a journey that honors this cultural treasure while steering toward a sustainable future.
Explore engaging museums, dynamic exhibitions, and educational programs designed to celebrate the rich history of the jeepney and its evolution. Be a part of the movement that bridges the past with the future, driving forward with pride and purpose.
Click the button below to join us. Celebrate Our Past, and Drive Our Future!
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