The founders of TinigLaya, who once rode the vibrant Manila jeepneys daily, were profoundly impacted by the industry's struggles. The shift towards modern, eco-friendly vehicles has created significant financial strain and uncertainty for many jeepney operators. Witnessing these difficulties firsthand, we felt a strong urge to act. What began as a small group of students interviewing jeepney drivers has grown into our core advocacy.

Recognizing the urgency, we have harnessed our creative skills to develop impactful campaigns that celebrate the jeepney’s rich heritage and advocate for practical support for its operators. Our efforts include collaborating with local communities, artists, and cultural advocates to create compelling narratives that emphasize the jeepney’s cultural significance. We work to amplify the voices of jeepney drivers and owners, fostering a broader understanding of their challenges and the importance of preserving this iconic symbol. Through these initiatives, we aim to drive meaningful change, ensuring that the jeepney’s vibrant presence continues to inspire and enrich Filipino culture for future generations.