Mayer’s 12 Principles of Media Design
Mayer’s 12 Principles of Media Design
The Power of Effective Multimedia Learning
Modern education thrives on multimedia, but its effectiveness hinges on thoughtful design.
Dr. Richard Mayer's Cognitive Theory of Multimedia Learning (CTML) offers evidence-based strategies to balance the cognitive load and enhance learning outcomes.
Mayer's principles are grouped into three core strategies: Reducing Extraneous Processing, Managing Essential Processing, and Fostering Generative Processing.
Through these strategies, we can design multimedia that captivate learners, simplifies complex topics, and fosters lasting understanding. Below, we unpack each principle comprehensively, offering insights and examples to guide your next multimedia project.