Mayer’s 12 Principles of Media Design
Mayer’s 12 Principles of Media Design
Generative processing helps learners actively engage with content which fosters deeper understanding and retention.
Multimedia Principle
"Combine visuals and words."
People learn better from a combination of graphics and text rather than text alone.
Personalization Principle
"Talk like a human."
Use conversational language and relatable examples to create a more engaging learning experience.
Voice Principle
"Keep it natural."
Learners respond better to a friendly, human voice rather than robotic or overly formal narration.
Image Principle
"Visuals with purpose."
Only include images that enhance understanding. Avoid decorative visuals that don’t add value.