Mayer’s 12 Principles of Media Design
Mayer’s 12 Principles of Media Design
For complex materials, Mayer focuses on managing cognitive load so learners can process vital information without feeling overwhelmed.
Segmenting Principle
"Chunk it down."
Divide content into manageable sections or "chunks," allowing learners to process one idea at a time.
Pre-Training Principle
"Prepare the learner."
Introduce essential terms or concepts upfront, so learners have a foundation before tackling complex materials.
Modality Principle
"Engage multiple senses."
Combine visuals with spoken narration instead of relying solely on text. This dual-channel approach engages auditory and visual memory effectively.