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Allison Guevara Bermudez
Social media marketing
Social media marketing
@Tiktok
Social media platforms to advertise our resort will be:
Instagram - used to post pictures and advertise products.
Twitter - use to read headlines (know what is trending)
Facebook - mainly used by Adults
Tiktok - mainly used by ages of 13-17
Social media is going to be our biggest and main marketing tool since is used by mostly everyone (teens and adults). We will take advantage of social media to target our audience, and advertise our resort.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.(https://en.wikipedia.org/wiki/Social_media_marketing)
Demographic data
Demographic data
According to SproutSocial, Facebook is still one of the most used social media platforms in the US, and 69% of US adults uses Facebook.
72% uses Instagram daily from ages 13-17
42% adults uses Twitter daily
90% Tiktok users uses the app daily
Influencer marketing
Influencer marketing
We plan to partner up with influencers that have a big fan base to advertise our resort in social media.
Charli d'amelio- over 69 million followers
Addison Rae- over 46 million followers
Jaden Smith-founder of Just Water- and environmentalist.(https://justwater.com/)
Leonard DiCaprio-created the Leonardo DiCaprio Foundation to support organizations and initiatives dedicated to securing a sustainable future for our planet.(https://www.leonardodicaprio.org/)
Target audience
Target audience
Our target audience are families and Generation Zs. Because our resort has all the elements to accommodate our families and teens.
For Example:
We have amazing backgrounds for pictures in all of our interactive rooms like our roller skating rink, our Virtual reality room, theater, green house/garden where we grow our own vegetables and plants. That can be later posted and tag us using the hashtag #Rewind
We offers tours for everyone to learn more about our vertical planter, and the history of vintage Las Vegas.
Direct Marketing
Direct Marketing
Player Card
Player Card
Rewind wants to reward our loyal and membership members with monthly gifts.
To obtain a player card go to the rewards desk, they will fill out your information
An email will be sent requesting more information for monthly gifts
Gain points and obtain discounts on retail stores, restaurants, and hotel rooms
Anytime you lose or can’t find your card you can go to rewards desk and get it printed for free.
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