Graduate Profile of Media Studies

A student who has completed an undergraduate degree in B.A. (Hons.) in Media Studies

will have acquired a media education at a higher level, including both specialist knowledge

and general intellectual and practical skills that equip them for employment

and lay the foundations for a lifetime of continuous learning

and personal development in communication and media field

and holding the capacity to be Journalists, Press Officers, Information Officers, Advertisers,

Documentary and Feature Film Makers, Media Planners, Media Consultants and,

Public Relations Officers and Promoters.

Programme Attributes of B.A. (Hons.) in Media Studies

Media Studies (Hons.) Graduates of the University of Jaffna should have the following attributes.

Academic Excellent :

• Have a clear understanding of the principles of communication.

• Articulate their knowledge with a critical perspective in media and, law and ethics.

• Manage and use writing and reporting techniques in print media and technical production in television and radio programmes

• Apply critical thinking skills and problem-solving techniques for data gathering, processing, and analysis in media research.

• Apply rational thinking that enhances the ability to form logical conclusions and make informed decisions across all disciplines.

Employable and able to contribute to regional and national development:

• Demonstrate the organizational skills and discipline necessary for effective work habits, whether working individually or in groups in fieldwork particularly in the professional media field.

• Demonstrate an understanding of the issues relevant to popular culture, gender in media, alternative media and intercultural communication and conflict sensitive journalism.

• Consider the influences current events have on the global scene and identify avenues for responding to such influences via media.

• Demonstrate the skills necessary to locate and evaluate information in order to pursue career options in the professional media field.

• Be equipped to continue education consistent with that graduate’s gifts and abilities.

• Receive and interpret information, express ideas and share knowledge with diverse audiences in a range of media and formats.

• Establish a rapport and build collaborative relationships with individuals, groups and, media outlets.

Sensitive global citizens:

• Lifelong learners, to show resilience, involve proactively and an ability to make principled decisions.

• Being socially responsible, with civic consciousness.

• Ability to engage effectively in global and multicultural environments

• Committed to improving the environment.

• Having high regard for human rights, equity, and ethics.