Journals

Kumaradeepan, V., Azam, F., & Tham, J. (2023). Factors Influencing of Social Media on Consumer Perception and Purchase Intention Towards Brand Loyalty: A Conceptual Paper. International Journal of Professional Business Review, 8(5), e01571-e01571 

Kumaradeepan, V. (2023) Impact of eco-friendly marketing strategies on purchase intention. Int. J. Business Excellence, Inderscience Publication, Early issue

Kumaradeepan, V. (2023). Impact of Customer Relationship Practices on Customer Satisfaction in SMEs in Jaffna district during pandemic condition. MENTOR/ Journal of Business Studies, 07(01), 28-35

Kumaradeepan, V. (2022). Usage of Social Media Usage and Customer Satisfaction among State bank customers in Sri Lanka. SEUSL Journal of Marketing, 07(02), 01-08

Kumaradeepan, V. (2022). Aftermath of Social Media on Purchasing Behavior Of Youths In Jaffna, Sri Lanka. Webology, 19(03), 879–894. https://www.webology.org/data-cms/articles/20220519103329pmwebology%2019%20(3)%20-%2065%20pdf.pdf

Kumaradeepan, V. (2021). Nexus between Social Media and Brand Preference of Smart Mobile Phones: An Empirical Study in Sri Lanka. Journal of Asian Finance, Economics and Business, 08(08), 241–249. https://doi.org/10.13106/jafeb.2021.vol8.no8.0241

Kumaradeepan, V. (2020). SOCIAL MEDIA ADVERTISING AS STRATEGY ON CONSUMER BUYING BEHAVIOUR: CONCEPTUAL PAPER. Journal of Management, 15(2). www.seu.ac.lk/jom/publication/v15n2/JM_15_2_04.pdf 

T.N and Kumaradeepan, V (2020) The relationship between product quality and purchase intention on women’s skincare products in Sri Lanka; Special reference to Anuradhapura, published in Shanlax International Journal of Management by Shanlax,  Vol: 08, Issue 02, Octomber 2020, pp: 85-89, Doi: https;//doi.org/10.34293/management.v812.3314

Senavirathe, T.N and Kumaradeepan, V (2020) Evaluation of Consumer attitudes towards purchase intention on women’s skincare products in Sri Lanka; Special reference to Anuradhapura, published in Journal of Business Management by Vavuniya campus of the University of Jaffna, Vol: 03, Issue 01, June 2020, pp: 84-97

Kalaimahal, K and Kumaradeepan,V (2019) “Brand equity in Influencing purchase intention, A concept Paper, published on European Modern Studies Journal (EMSJ), Vol: 03, No;01 (2019), pp: 01-10, http://journal-ems.com/index.php/emsj/article/view/46/41

Kalaimahal, K and Kumaradeepan,V (2019) “ Role of Brand equity in Influencing purchase intention branded baby soaps: Case study in Jaffna District, Sri Lanka, published on International Journal of Scientific Research and Management (IJSRM), Vol: 07, Issue: 02, February, 2019, pp: 986-991

Rajumesh, S and Kumaradeepan,V (2018) “ Factors that influence on specialization selection in the Bachelor of Business Administration: Special reference to University of Jaffna “ published on International Journal of Research in Social Sciences, Vol: 08, Issue 07 July, 2018, pp: 414-427

Kumaradeepan,V and Pathmini MGS (2017) “ Customer Satisfaction and Customer Loyalty Leading Supermarkets in Jaffna District published on Journal of Business management and Strategy , Micro Think Institute INC (MTI), Vol: 08, Issue: 02, November, 2017, pp: 67-76

Rajumesh, S., Karunanithy, M., Kumaradeepan,V.,  and Sivanentra, S (2017) “ The Impact of Marketing mix in Brand preferences: special references in Lubricant Market in Jaffna district published on Sankhya, International Journal of Management and Technology, A Double Blinded Peer Reviewed Referred Journal (SIMS) Sairam Institute of Management Studies, Thamparam, Chennai, India (listed in Ultra international Directory, Vol: 06, Issue: 01, September, 2017, pp: 183-199

 Karunanithy, M., Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2017) “ The Impact of Marketing mix on buyers characteristics towards the Liquer products in Jaffna District published on Sankhya, International Journal of Management and Technology, A Double Blinded Peer Reviewed Referred Journal (SIMS) Sairam Institute of Management Studies, Thamparam, Chennai, India (listed in Ultra international Directory, Vol: 06, Issue: 01, September, 2017, pp: 111-121

 Kumaradeepan,V and Sivanentra, S (2017) Impact of Sales promotion on Brand Loyalty of Annai naga Food City in Jaffna published on Sankhya, International Journal of Management and Technology, A Double Blinded Peer Reviewed Referred Journal (SIMS) Sairam Institute of Management Studies, Thamparam, Chennai, India (listed in Ultra international Directory, Vol: 06, Issue: 01, September, 2017, pp: 200-208

 Kumaradeepan,V (2017) Impact of Customer satisfaction on customer Retention in Bank of ceylon published on GLOBAL Journal of Business and Management Research: A Double Blinded Peer Reviewed Referred Journal (SIMS) Sairam Institute of Management Studies, Thamparam, Chennai, India (listed in Ultra international Directory, Volume 05, Issue 01,  September 2017, pp:106-113

Kumaradeepan,V and Pathmini MGS (2016) Impact of Customer satisfaction on customer loyalty of leading Super Markets in Jaffna District published on Wayamba Journal of Management: Department of Business management of the Wayamba University of Sri Lanka, Volume 07, Issue 02,  December 2016, pp: 01-09

 Kumaradeepan,V and Pathmini MGS (2015) A review of Literature on service strategies for customer satisfaction and customer loyalty in store super markets published on Journal of Managements Matters: faculty of Management Studies of the Rajarata University of Sri Lanka, Volume 02, Number 01,  September 2015, pp: 27-40

 Kumaradeepan,V and Sivanentra, S (2015) The Impact of Service Quality on Customer Satisfaction and Customer Loyalty in HSBC in Jaffna District published on International Journal of Commerce and Management Research, Kerala, India (PIJCMR) Impact No: 2.532, Special issue, November 2015, pp: 244-248

Kumaradeepan,V and Grace, H (2015) “ Impact of Philanthropic and Ethical Responsibility on Customer satisfaction in State Commercial Banks in Jaffna District, Sri Lanka on 6th International Conference on banking, Finance, Business & Technology for Sustaining economic development in Global Market (IBFBT 15) organized by Sri Sairam Institute of Management Studies, Chambaram, Chennai, India held on 09th and 10th of October 2015

Kumaradeepan,V., Ratnam, E and Sivanentra, S (2015) “ Entrepreneurial orientation and organizational performances; special reference to tourist hotel and hospitality industry in Jaffna District, Sri Lanka published on International Journal of Management and Technology, double blind peer reviewed referred journal (SANKHYA) Vol: 04, Issue: 02,October 2015 pp: 62-65

Kumaradeepan,V., Rajumesh, S and Sivanentra, S (2015) “ The Impact of creativity on Customer satisfaction and Brand Loyalty ; Special reference to Mobile markets in Jaffna District, Sri Lanka published on Global Journal of Business and Management Research, Vol: 03, Issue: 03, October 2015, pp: 01-04

Kumaradeepan,V Rajumesh, S and Sivanentra, S (2015) “ Marketing Channels strategy in Emerging rural Market; Special reference to rural area of Jaffna District, Sri Lanka published on Annamalai Journal of Management “A Journal of Virta” special issue, October 2015,pp: 115-121

Kumaradeepan,V and Sivanentra, S (2015) “The Impact of Service Quality on Consumer Perceived Value in medical clinics published on Journal of Marketing and Consumer Research, Vol: 08, 2015

Pushpavathani. K & Kumaradeepan. V, (2013) Consumer preference and consumer buying behavior of foot ware industry in Vavuniya District, Sri Lanka. Published on TRANS Asian Journal of marketing and Management Research (TAJMMR), March-April 2013, ISSN: 2279 0667 Volume: 02, Issue 3-4, pp 77-83

Kumaradeepan. V, Rajumesh, S, (2013) The impact of Service Reliability on Customer Switching Behaviour In telecommunication Jaffna In District, Sri Lanka. Published on South Asian Academic Research Journal (SAJMMR), June 2013, ISSN: 2249 877-X Volume: 03, Issue 02, pp 77-83

Nalin Abeysekara and Kumaradeepan, V. (2012) CUSTOMER REALTIONSHIP MARKETING AS A STRATEGY FOR BETTER BANKING RELATIONSHIP –A COMARATIVE STUDY OF STATE BANK AND PRIVATE BANK publish on International Journal of Marketing and Technology, April 2012, ISSN: 2249 1058 Volume 02, Issue 04, pp: 45-54

Kumaradeepan. V (2012) “THE IMPACT OF SERVICE QUALITY ON CUSTOMER SWICTHING IN TELECOMMUNICATION INDUSTRY, JAFFNA DISTRICT, SRILANKA” published on ZENITH International Journal of Business Economics and Management Research, May-2012, Volume 02 Issue 05, ISSN: 2249 8826,  pp 222-231

 Kumaradeepan. V, Rajumesh, S, (2012) Service Responsiveness On Customer Switching Behaviour In Banking  industry Jaffna In District, Sri Lanka. Published on International Journal of Marketing and technology June 2012,  ISSN: 2249 1058 Volume: 02, Issue 06, pp1-12